Coca-Cola places hopes on hot ginger ale
It wants to tap into Japan's warm beverage market as it faces cooling sales in North America and elsewhere.
Why shouldn't there be a hot soft drink as well?
Coca-Cola (KO) certainly sees the potential in it. The company's Japanese offshoot plans to introduce "hot" Canada Dry Ginger Ale in October. With hot, spiced drinks popular in Japan during the cold months, Coca-Cola is hoping that a Canada Dry featuring ginger extract and apple and cinnamon flavors will catch on.
Canned hot tea and coffee are already prevalent in Japan, including Coca-Cola's Georgia Coffee brand dispensed hot from vending machines. Tapping into a nice market there may help Coca-Cola offset some of its woes in North America, where sales dropped 4% last quarter and have declined in four of the last five quarters.
Then again, not all of Coca-Cola's international endeavors turn have ended pleasantly. Its recent "Share A Coke" personalized bottle campaign in Europe came under fire when the company's list of available names excluded quite a few of the continent's more popular monikers.
Even in Mexico, where Coca-Cola is wildly popular, the company is under fire for playing a role in the country's ongoing obesity epidemic that has made it the most overweight nation on the planet.
With the coconut water market increasingly slipping from its grasp and both energy drinks and sports drinks under scrutiny, Coca-Cola's options for increasing market share and winning hearts and minds is shrinking. Then again, that sounds like just the kind of worry and anxiety that a hot can of ginger ale can soothe.
IF you have ever been to the World of Cocacola in Atlanta and tried all the international beverages, you will agree that there are flavors that just don't belong in America.
Thank God Mr. Pibb gets red of the flavor of anything.
Back when BandStand was popular Dick Clark would praise the benefits of Dr. Pepper served hot! Remember?
"10, 2 or 4, antime is good for a cup of Dr. Pepper served hot!"
I think Coke is on the right track with hot beverage for the fall & winter seasons. Every Halloween, I make a mulled spiced apple cider. Actually, you can buy the spiced cider in a sugar-free or non-sugar-free powder form. most specialty stores & sometimes even Kroger sells a couple different brands of it. Next, you will want to get a bag of mulling spices. I get mine at The Golden Carrot, but I'm sure that now the way that Paducah is growing, you can probably buy the mulling spices at several places.
I m a Coca-Cola lover & have been all my life! I hope that they can make a comeback, either on some great promotional ideas or even with the hot Canada Dry. I think with some mulling spices & a stick or pinch of cinnamon, it might just be a winner!
Now, for those who might prefer a nice warm toddy on a cold Autumn or Winter night. Make this nice hot spiced mulled cider as I explained it above. Maybe this year I might try using Canada Dry & adding the mulling spices to it, then add a shot of Captain Morgan Spiced Rum. Finish with a cinnamon stick to stir! I'll bet it will taste great, either with or without the Rum!
I was a bartender for 40 years & I was always making up all kinds of new drinks, both alcoholic & non-alcoholic, both hot & cold. I 'll bet that if I had ever had access to a place, like I presume that Coca-Cola has, to experiment with their products & flavors, I don't think their business would be running behind ANY of their competitors!
COCA-COLA is still Number 1 in my opinion! Pepsi, (not to mention any names) tastes like a flat Coke that has sat opened in a refrigerator for a couple of days! FLAT & TASTELESS!
The flavors really don't sound that bad, but I can't get past the initial weirdness of even thinking about drinking warm ginger ale. Yuck. However, I would not mind drinking this over ice.
I think it sounds interesting even though I only have a soft drink a couple times a year. I would try it for sure.
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