Coca-Cola unveils bottles made entirely of ice

The company is taking the idea of freezing-cold Coke literally in Colombia.

By Kim Peterson Jul 5, 2013 8:15AM
Coca-Cola (KO) is experimenting with a new type of bottle in Colombia: one made entirely of ice.

The company is filling silicone molds with water and freezing them at 13 degrees Fahrenheit to create the bottles, which it says look exactly like the glass versions. They even have the logo's script lettering etched into the ice.

This video is in Spanish, but it will give you an idea of how it works:
The bottles are filled with Coke and are served on the beach. But because even beachgoers might not appreciate holding what amounts to a Coke-filled chunk of ice, the bottles are wrapped with a large red rubber band with the Coca-Cola logo on it. After the bottle melts, the bands serve as a keepsake of the fleeting beverage.© 2013 The Coca-Cola Company
Special edition Coca-Cola bottles made of ice

So far, the bottles are sold only in Colombia and haven't made it to the U.S.

The gimmicky bottles have been a hit on the beach, the company says, with vendors selling an average of 265 an hour.

These are the ultimate in eco-friendly bottles, right? Well, maybe not. It probably takes quite a bit of energy to freeze and transport them to the beach.

At any rate, whatever amount Coca-Cola is spending on production it's getting back in attention and brand marketing for this novelty.

More on moneyNOW

Tags: KO
86Comments
Jul 5, 2013 9:59AM
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Americans would find some way to sue coke because the bottles are too cold..
Jul 5, 2013 10:48AM
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Of course, now there will be an "Ice Tax"! The mayor of New York will impose a restriction on how much ice you can order at one time.
Jul 5, 2013 10:25AM
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Cute idea.  They should work something out though so that if you bring back the rubber band you get a break on the next one.
Jul 5, 2013 11:10AM
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I think most of the coke in this country comes from Columbia, courtesy of their cartels.
Jul 5, 2013 9:47AM
Jul 5, 2013 10:21AM
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states cant collect thier bottle deposit...

 

Jul 5, 2013 10:55AM
Jul 5, 2013 10:42AM
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I wish they would have these in the states.  Sadly, you wouldn't be able to have them pre-packaged in the freezer aisle, because the Coke would be frozen too.  It would have to be sold at like ballparks and fairs and stuff, where they have the bottles frozen and then put the Coke in last.  Also the states would throw a hissy fit because they wouldn't get their bottle deposit...
Jul 5, 2013 12:09PM
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 We have a mold for frozen shot glasses, tequila never went down easier!!!
Jul 5, 2013 10:31AM
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Wonder if the bottle would still explode if left in the freezer at a lower temperature than the original bottle was frozen at. Still a cool idea in more ways than one!
Jul 5, 2013 11:50AM
Jul 5, 2013 12:22PM
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What happens when your lips stick to the bottle, We are talking real ice right?

Jul 5, 2013 2:23PM
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I'll bet the Coke they put in these bottles is made with real sugar instead of the high fructose corn syrup garbage they sell here.
Jul 5, 2013 11:15AM
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wonder what one of those will cost?
Jul 5, 2013 2:38PM
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Why are so many people angry about bottle deposits?  The state doesn't keep that money.  You get it back when you return the bottle.  All it does is encourage people to recycle so I don't understand why that's a bad thing.
Jul 5, 2013 1:44PM
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Great Idea! You don't have to bring Ice with you, as it's already there...I like this idea..
Jul 5, 2013 1:17PM
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i wouldn't mind having one just to try
Jul 5, 2013 1:30PM
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I saw people eating the ice bottle and licking it....gross, how many people have touched that in the process of getting it to you.  Nasty...
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