Coca-Cola unveils bottles made entirely of ice
The company is taking the idea of freezing-cold Coke literally in Colombia.
The company is filling silicone molds with water and freezing them at 13 degrees Fahrenheit to create the bottles, which it says look exactly like the glass versions. They even have the logo's script lettering etched into the ice.
This video is in Spanish, but it will give you an idea of how it works:
The bottles are filled with Coke and are served on the beach. But because even beachgoers might not appreciate holding what amounts to a Coke-filled chunk of ice, the bottles are wrapped with a large red rubber band with the Coca-Cola logo on it. After the bottle melts, the bands serve as a keepsake of the fleeting beverage.
So far, the bottles are sold only in Colombia and haven't made it to the U.S.
The gimmicky bottles have been a hit on the beach, the company says, with vendors selling an average of 265 an hour.
These are the ultimate in eco-friendly bottles, right? Well, maybe not. It probably takes quite a bit of energy to freeze and transport them to the beach.
At any rate, whatever amount Coca-Cola is spending on production it's getting back in attention and brand marketing for this novelty.
What happens when your lips stick to the bottle, We are talking real ice right?
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While the former looks to expand its snack and soda exposure, the latter struggles to stabilize management.