Coca-Cola unveils bottles made entirely of ice
The company is taking the idea of freezing-cold Coke literally in Colombia.
The company is filling silicone molds with water and freezing them at 13 degrees Fahrenheit to create the bottles, which it says look exactly like the glass versions. They even have the logo's script lettering etched into the ice.
This video is in Spanish, but it will give you an idea of how it works:
The bottles are filled with Coke and are served on the beach. But because even beachgoers might not appreciate holding what amounts to a Coke-filled chunk of ice, the bottles are wrapped with a large red rubber band with the Coca-Cola logo on it. After the bottle melts, the bands serve as a keepsake of the fleeting beverage.
So far, the bottles are sold only in Colombia and haven't made it to the U.S.
The gimmicky bottles have been a hit on the beach, the company says, with vendors selling an average of 265 an hour.
These are the ultimate in eco-friendly bottles, right? Well, maybe not. It probably takes quite a bit of energy to freeze and transport them to the beach.
At any rate, whatever amount Coca-Cola is spending on production it's getting back in attention and brand marketing for this novelty.
What happens when your lips stick to the bottle, We are talking real ice right?
Copyright © 2014 Microsoft. All rights reserved.
Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.
[BRIEFING.COM] The stock market ended the holiday-shortened week on a mixed note as the Dow Jones Industrial Average shed 0.1%, while the S&P 500 added 0.1% with seven sectors posting gains.
Equity indices faced an uphill climb from the opening bell after disappointing quarterly results from Google (GOOG 536.10, -20.44) and IBM (IBM 190.04, -6.36) weighed on the early sentiment. Google reported earnings $0.15 below the Capital IQ consensus estimate on revenue of $15.42 ... More
More Market News
Remy Cointreau says it was 'adversely affected' by China's anti-extravagance policy.
MUST-SEE ON MSN
- Video: Easy DIY smoked meats at home
A charcuterie master shares his process for cold-smoking meat at home.
- Jetpacks about to go mainstream
- Weird things covered by home insurance
- Bing: 70 percent of adults report 'digital eye strain'