Even CVS knows its receipts are way too long

It's vowing to shorten coupon printouts that can run for more than a yard with the purchase of just one item.

By Jason Notte Aug 28, 2013 3:23PM

CVS receipt (@Copynot via Twitter)When customers sign up for a CVS (CVS) ExtraCare customer loyalty card, it's usually to squeeze some discounts out of the health and beauty store. It's not because they're moving and need feet upon feet of coupon-laden receipts as packing material.


Matt Brownwell at AOL's DailyFinance recently drew the chain's attention by posting a photo of a 3-foot-long receipt a colleague received after purchasing one package of sanitizing wipes. The online photos of CVS's mummy-wrap receipts have become so pervasive that they have their own Twitter handle: @CVS_Receipt.


On Friday, CVS representatives took to their company's Facebook (FB) page to announce that they'd trim their coupon receipts by 25%. Even that announcement was a little too long, however: Readers had to click a "See More" toggle to read the end of it.


The following screed comes courtesy of long-winded CVS chief marketing officer Rob Price:


"Hi everyone: We know that you love ExtraCare Savings and Rewards. As part of our commitment to find ways to provide you with even more value, we've gone LONG on savings. And, as you've noticed, our receipts have gotten lengthier too. Over the past few days we've been listening to you (and we've also seen the very creative uses for your receipts)! You asked for ALL the savings and LESS paper. So, we've found a way to reduce the size of the ExtraCare portion of your receipts by 25% while still providing you all the coupons and rewards. The smaller, value-packed receipts will start printing in the coming weeks. Many of you are already using our Send to Card feature which enables paperless redemption for select ExtraCare offers. We're excited to let you know that early next year, you'll be able to send all of your offers directly to your card. We hope you will continue to redeem each of your personalized offers but for the ones you don't use, please don't forget to recycle! Thanks for the feedback. And thank you for making ExtraCare the #1 Retail Loyalty Program in the world."

Now, just imagine that typed out on a roll of receipt paper and you'll get the idea of the yard-long monstrosities unwitting customers have been sent home with as penance for their impulse-purchased pack of Skittles.


Yet the company still defends the use of the traditional receipts, telling DailyFinance that ExtraCare benefit redemptions are at an all-time high. That's wonderful, but entire forests of coupons are instead being used as guitar fretboards, measuring tape and art supplies for drawings of superlong cats.


CVS customers are having a hard enough time just buying nail polish remover at some locations. They shouldn't have to unfurl a coupon sheet the size of a Dead Sea scroll just to save 25 cents on it.


More on moneyNOW

79Comments
Aug 28, 2013 11:18PM
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I like CVS, great Pharmacy, always treated nice. Also, great prices. Yes, the receipts are long but some of the coupons are worth using. No big deal. This is such a minor issue in this world of major problems.

I wish long receipts were the biggest problem we had. 

Aug 28, 2013 9:29PM
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Some people complain about every thing.
Aug 28, 2013 8:16PM
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So nobody at this company could see how silly these receipts are until they started showing up on Twitter? 
Aug 29, 2013 6:15AM
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I have always said going to CVS is like winning the lottery.  Every receipt has a discount or money to spend on an item I buy anyway.  The employees are lovely and knowledgeable and greet me by name.  If it means more discounts and money to spend, I don't care if the receipt goes to 12 feet.  Some people love to complain.  Give your receipt to someone who could use it, if it bothers you so much.  Don't ruin a good thing for the rest of us.
Aug 29, 2013 9:24AM
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Complaining is now the official American pastime.
Aug 28, 2013 8:48PM
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Jeeze, Sears is just as bad. When I need a hand tool I still prefer Craftsman over Husky or Kobalt.

Same issue though, 2 feet of if you buy this by now you'll save this. I will buy what I want when I want.

Aug 28, 2013 10:32PM
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as an employee in the pharmacy, i say hallelujah for not having to spend an extra 15 seconds per transaction on waiting for the whole receipt to print

 

Aug 29, 2013 1:53AM
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I agree...receipts with coupons on them are super long...but...I love the coupons!! I have saved so much using them. I get $10 off coupons, $3 off coupons..on any amount...I get those all the time! I love them! I have save as much as $30 per trip!!
Aug 29, 2013 8:06AM
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CVS are good at customer service.  The coupons are a good customer reward program. So what if it uses a little more paper that normal. There's a lot of things to worry about besides this.

Aug 29, 2013 7:11AM
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Is this story real?  All the things wrong with the world and MSN posts a story about a freaking receipt.  No wonder we're in deep kimchee.
Aug 28, 2013 11:26PM
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Thank goodness...I thought it was just me having a problem with them. I'm all for coupons, but using a debit card for just about every purchase, I like to immediately put receipts in my checkbook for later recording; tough to do with a 3 ft receipt. Couldn't they at least print out a receipt for the purchase, tear if off, then give you the remaining 2.5 ft of register tape?? 
Aug 29, 2013 9:09AM
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The receipts are precisely why I don't give the cashier my CVS rewards card anymore.  I never end up using the coupons anyway, and I don't want to deal with wrapping the long receipts around my debit card until I record the purchase in my check register.  Why can't CVS do the same thing as Stop & Shop, and just automatically give discounts when you swipe your card?
Aug 29, 2013 9:18AM
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CVS is like EVERY other drug chain out there.  You only buy what is on sale because everything else is overpriced.  I've never used one of their coupons--they expire too soon and are rarely worth it.
Aug 29, 2013 2:42AM
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most of you people really need to a life. not every receipt is 3 feet long and if you do not want a long receipt, do not use your extra care card. it only prints out long receipts when you use the card. as for the prices, not everyone has a walmart in their city/town. long receipts are the least of my problems on a daily basis and if you hate them so much, do not take it.
Aug 29, 2013 7:38AM
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CVS receipts long ????  Really?  Go look at STAPLES receipts if you want to see LONG!

 

Aug 28, 2013 10:16PM
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Most of those coupons attached to the receipts are only good for CVS private brands.  So, unless that's what you want, they are pretty worthless.
Aug 29, 2013 2:32AM
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In our area (NE Pa.). local supermarkets are also guilty of printing out receipts that can easily run 4 or 5 feet in length.  Gerrity's is one as well as CVS.  Why not just send them to our email address where could review them online?  And if we want to print them arrange it so there are 4 columns to a page to reduce paper usage.
Aug 29, 2013 5:01AM
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Some Lucky salesman is selling them that printer paper...

I always tear off the part I need of the receipt or coupon... and leave the rest of the wasted paper at the drug store...

Aug 28, 2013 10:48PM
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It's more like a short novel than a receipt.

Coupons for useless chit that I'm not going to buy anyways,coupon or no coupon.

Aug 29, 2013 9:15AM
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Give me coupons to save money. If I don't use the other coupon I will give those coupons to my friends. We exchange coupons.
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