Even CVS knows its receipts are way too long
It's vowing to shorten coupon printouts that can run for more than a yard with the purchase of just one item.
When customers sign up for a CVS (CVS) ExtraCare customer loyalty card, it's usually to squeeze some discounts out of the health and beauty store. It's not because they're moving and need feet upon feet of coupon-laden receipts as packing material.
Matt Brownwell at AOL's DailyFinance recently drew the chain's attention by posting a photo of a 3-foot-long receipt a colleague received after purchasing one package of sanitizing wipes. The online photos of CVS's mummy-wrap receipts have become so pervasive that they have their own Twitter handle: @CVS_Receipt.
On Friday, CVS representatives took to their company's Facebook (FB) page to announce that they'd trim their coupon receipts by 25%. Even that announcement was a little too long, however: Readers had to click a "See More" toggle to read the end of it.
The following screed comes courtesy of long-winded CVS chief marketing officer Rob Price:
"Hi everyone: We know that you love ExtraCare Savings and Rewards. As part of our commitment to find ways to provide you with even more value, we've gone LONG on savings. And, as you've noticed, our receipts have gotten lengthier too. Over the past few days we've been listening to you (and we've also seen the very creative uses for your receipts)! You asked for ALL the savings and LESS paper. So, we've found a way to reduce the size of the ExtraCare portion of your receipts by 25% while still providing you all the coupons and rewards. The smaller, value-packed receipts will start printing in the coming weeks. Many of you are already using our Send to Card feature which enables paperless redemption for select ExtraCare offers. We're excited to let you know that early next year, you'll be able to send all of your offers directly to your card. We hope you will continue to redeem each of your personalized offers but for the ones you don't use, please don't forget to recycle! Thanks for the feedback. And thank you for making ExtraCare the #1 Retail Loyalty Program in the world."
Now, just imagine that typed out on a roll of receipt paper and you'll get the idea of the yard-long monstrosities unwitting customers have been sent home with as penance for their impulse-purchased pack of Skittles.
Yet the company still defends the use of the traditional receipts, telling DailyFinance that ExtraCare benefit redemptions are at an all-time high. That's wonderful, but entire forests of coupons are instead being used as guitar fretboards, measuring tape and art supplies for drawings of superlong cats.
CVS customers are having a hard enough time just buying nail polish remover at some locations. They shouldn't have to unfurl a coupon sheet the size of a Dead Sea scroll just to save 25 cents on it.
I like CVS, great Pharmacy, always treated nice. Also, great prices. Yes, the receipts are long but some of the coupons are worth using. No big deal. This is such a minor issue in this world of major problems.
I wish long receipts were the biggest problem we had.
Jeeze, Sears is just as bad. When I need a hand tool I still prefer Craftsman over Husky or Kobalt.
Same issue though, 2 feet of if you buy this by now you'll save this. I will buy what I want when I want.
as an employee in the pharmacy, i say hallelujah for not having to spend an extra 15 seconds per transaction on waiting for the whole receipt to print
CVS are good at customer service. The coupons are a good customer reward program. So what if it uses a little more paper that normal. There's a lot of things to worry about besides this.
CVS receipts long ???? Really? Go look at STAPLES receipts if you want to see LONG!
Some Lucky salesman is selling them that printer paper...
I always tear off the part I need of the receipt or coupon... and leave the rest of the wasted paper at the drug store...
It's more like a short novel than a receipt.
Coupons for useless chit that I'm not going to buy anyways,coupon or no coupon.
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