Do creepy anti-Obamacare ads defile an icon?
Featuring a bizarre Uncle Sam figure, the commercials are coming under fire from liberals as debasing a national figurehead.
Here's a tip for marketers: If you're seeking to sway public opinion, transforming a beloved national icon into a creepy pervert probably isn't the best tactic.
Unfortunately for one self-described "free-thinking" group, it's created nightmare-inducing commercials that aim to persuade young people to skip signing up for health-care coverage via Obamacare.
While the staff of the group, Generation Opportunity, mostly appears to be in their 20s, it's bankrolled by brothers David and Charles Koch, who are both in their 70s and known for their ultra-conservative views.
In one spot, a leering Uncle Sam pops up between the legs of a young woman seeking an gynecological exam, while in a second ad a young man is accosted by the same Uncle Sam figure, this time snapping on a latex glove to give him a rectal exam.
The tagline is "Don't let government play doctor." But the commercials are so bad that they may backfire, causing young viewers to shrug them off as the worst kind of fear-mongering.
For liberals, the Koch-bankrolled group has crossed a line by transforming the beloved national icon into something that might warrant a call to a sex-crimes unit, notes Advertising Age."Generation Opportunity's new online ad. . . not only defiles our American mascot but disturbingly compared the ACA to sexual assault," Ilyse Hogue, the president of pro-choice advocacy group NARAL, said in a statement.
Salon called the ads a "new nadir" which reaches "the limits of decency."
To be sure, it's not clear how widely the ads will be seen, given that they're not pegged to run on TV. Currently, the spots are available on YouTube and will soon run on Hulu and Pandora (P), AdAge notes.
And one person's sex offender is another person's humorous icon. Fox News, for one, called them "funny" and "hysterically creepy."
Whether the message persuades young Americans to give up health care coverage remains to be seen. In the meantime, the Koch brothers and their creepy Uncle Sam aren't offering any viable alternatives, and the Affordable Care Act's health-care exchanges will open for enrollment on Oct. 1.
Follow Aimee Picchi on Twitter at @aimeepicchi.
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My post is not about conservative or liberal. It's about ethical journalism. Journalists, if they are ethical, should report the facts without prejudice. A headline characterizing the adds as creepy attempts to sway the reader toward a point of view.
If you want to promote responsible, ethical journalism like this post and agree to boycott Bing and use Google.
BTW, same goes for Fox news. I'm just sick and tired of journalists thinking that the American public is so stupid and that they are so important as to form our opinions for us. Just report the news and let us decide for ourselves.
for every rich republican, there is at least one rich democrat trying to convince the masses that the rich democrats are on our side. everyone with wealth is on one team, the team of the back pocket and checkbook.
the democrats convince us to buy their music, movies, etc. in the name of whatever cause they can attach their name to that keeps them in the spot-light and the gold flowing inward.
30 mill, 40 mill, 50 mill, or more for a house. you and I my friends are paying for all that and what we get in return does not feed, clothe, house and transport a single one of us.
I had rather line the pockets of the wealthy that are giving us something in return that fills real needs, not entertainment and what we a re supposed to think.
there is one party in this country. the power party. it is criminal what is going on but my genius countrymen are more worried about some idiot tv show or ball game.
whatever. everyone stay the hell outta my way / life and I'll stay outta yours.
IT'S OBVIOUS............when the lying NBC obama propaganda machine tells you to join obamacare....DON"T....!!! why do you think they exempted themselves and their buddies from obamacare....??? The nerve to exempt themselves and make YOU do it....how criminal is that? over half the country and 80% of doctors don't want it and yet you have NBC news and Obama trying to ram down everyones throat.
When you are so selfish that you will do anything to get your way. The Koch brothers will author mass confusion in the electorate, never run for office and not care what damage is done, because they live above that **** the blow back can not touch them.
In effect, they live in a secluded America, were they would never see the faces of those that they injure.
When rich people use their money for evil intent. They just have too much money and time on their hands.
The "God of Money" rules the heart of the Koch brothers. Long lost men that will not take a dime with them to the grave.
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A basic income policy can actually ensure a decent standard of living for everyone.
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