Ford to hire 800 workers in Michigan

The company is also launching a recruiting campaign focused on social media to reach people who might not have considered working for an automaker.

By Julie K Balise Jul 23, 2013 4:20PM

The industry that built Detroit may give it another boost soon.


Ford Motor Company (F) has announced it will hire 800 white-collar salaried workers, CNBC's Phil LeBeau reported Tuesday. Most of the positions will be at Ford headquarters in Dearborn, Mich., which neighbors Detroit.


Most of the new employees will work in vehicle development, LeBeau said.

"Ford is expanding its vehicle development work in Michigan even though a lot of this work is going to be applied around the world," he said. "They're going to be focusing on next-generation technologies."


Ford and other automakers should not suffer a "hangover effect" in terms of recruiting after the economic troubles in Detroit, LeBeau said. The city filed for Chapter 9 bankruptcy protection last week, the biggest municipal bankruptcy in history. Detroit's unemployment rate is 16.3%.


"Those companies are so strong and the pool of talent is so great in Detroit area when it comes to the auto industry they should be OK," he said.


The company's size has fluctuated significantly since chief executive Alan Mulally took over in September 2006. It had 264,000 employees worldwide that year and, according to LeBeau, was "really a bloated company."Ford logo on the grill of a Ford F-150 truck at the 2013 Pittsburgh Auto Show (© Gene J. Puskar/AP Photo)


Ford shut down brands and shrunk to 158,000 employees in 2009. It has since grown about 10.7% to 175,000 employees in 2013.


Ford is launching a recruiting campaign focused primarily on such social-media sites as Facebook and Twitter, LeBeau said. Its goal is to reach people who historically have not thought about working for an automaker.


CNBC's Kelly Evans asked whether Ford could do something for Detroit. LeBeau said the company would likely answer that it already does.


"It's not like they're going to move right downtown," LeBeau said. "Dearborn has been their home right from the beginning. So I think their answer is, 'We do something for the greater Detroit area.'"


LeBeau called Tuesday "a big day for Ford." He also noted that the company will give its second-quarter earnings report Wednesday morning. "A big part of that will be the growth in North America," he added.


LeBeau said to look for huge numbers -- around $2.3 billion -- when it comes to profitability in North America.


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Tags: F
Jul 23, 2013 5:22PM
Kudos to FORD, for walking the walk, and doing what Americans should all be doing.
Jul 23, 2013 6:40PM
I commend Ford for not taking a government hand out.  I have owned Ford Vehicles since 1958 and I wouldn't even consider another brand, especially one that is foreign made.  Ford has come a long way since the 70's and has kept the American dollar in America where it belongs.  I will match my Ford to any foreign made heap any day, or any time.  Keep up the good work Ford and bump the Japs off the market.  
Jul 23, 2013 6:57PM

FORD THAT DIDN'T TAKE A FING BAILOUT! my 2000 Ford contour is still running strong with

minor repairs from wear n tear. I've had gmc's and dodge and Chrysler's in past and nothing but

junk trouble and expensive repairs. I will not cave in and spend 20,000 on a fing car! I want a good

cheap car that runs good and that's it! if Ford has one then i'll buy it if not i'll move on but no GMC!




Jul 23, 2013 7:12PM
If FORD could get rid of the UAW union I would buy one, unions protect all all auto workers, the best and the worst, I only buy cars made by the best,
Very happy to read this. Here's to hoping Ford and others can hire even more people to make a good wage and support their familys. Hoping Detroit becomes a success story.
Jul 23, 2013 6:34PM
I can see why you call yourself puzze face.  Buy your Chink & Jap cars they are all non-union.  Sell America you half wit.
Jul 23, 2013 6:42PM
Ford Caved into the Beer Drinking, Bearded, Take this job and shove it Crowd many years ago.  Would not buy a UNION BUILT car...EVER.
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