Giant KFC bucket earns woman free chicken
A 7-foot Kentucky Fried Chicken prop left on a front lawn puts Yum Brands' marketing machine to work.
Do you head to the nearest fraternity row and see if the brothers "forgot" something from last night's outing? Do you get out the stepladder and see if anyone left some Extra Crispy inside? Or do you just chalk it up to having a weird landlord, post it on Facebook (FB), let the locals take pictures of it and basically take it all in stride?
That third response is the shortest route between you and some free chicken, as Aleena Headrick of Waynesboro, Ga., discovered after the giant bucket appeared in front of her house last Thursday. Now, according to The Huffington Post, the folks at KFC parent company Yum Brands (YUM) are sending her some chicken for her trouble.
As it turns out, the giant bucket is an old Kentucky Fried Chicken store display that is 30 to 40 years old. Headrick's landlord, Freddie Taylor, collects old signs and just had this one brought to the property where Headrick lives. He was taken with the original Kentucky Fried Chicken script and illustration of Colonel Sanders, and plans to have the bucket mounted on a pole in front of the house. As Headrick told NBC affiliate WAGT 26, she's OK with it.
"It's unusual," she says, but it makes for easy directions to the house. "We can just say, 'come down to the giant KFC bucket and turn right.'"
After hearing Headrick's story, KFC opted to play along and throw her a free fried chicken picnic for her trouble.
"They’ve got the bucket, now they just need the chicken," KFC spokesman Rick Maynard said.
Yum Brands has a bit of a history of embracing quirky little local memes like this and turning them into marketing opportunities. Back in January, it granted a Taco Bell fan's request to make a customized Speedo swimsuit with "Think Outside The Buns" written across the seat. It airlifted 10,000 Doritos Locos tacos to a remote town in Alaska and had rapper Pitbull do a performance there after an Internet prank went awry. KFC's Twitter feed, meanwhile, reads as if it's written by an actual human being enjoying the job and not some buzzword-spewing automaton from the marketing department.
In this case, however, it seems like a bit of a hat tip to KFC's history at a time when the company has been keeping that history at arm's length. To reward someone for having an oversized bucket featuring the Colonel on their lawn runs contrary to Yum Brands' recent announcement that a new “upscale” KFC restaurant spinoff will do away with both the Colonel and the bones in its chicken. Colonel Sanders' days as KFC's mascot may be numbered, but he and his marketing cohorts are spreading as much Kentucky-fried love as they can in the meantime.
Now in hopes of stepping back from the weird, angry, race, and politically obsessed people these days that seem to flood the comment sections of every article posted on the internet, no matter the topic, offering the most off topic comments that could ever be written as if they are suffering with the most severe case of Turret's syndrome known to mankind...
That being said...
Walking out of your house, to see the big a$$ KFC bucket in your front yard, with no absolutely no explanation, no matter who you are...is damn funny!
Its absolutely ridiculous!
Regal Man Post Today - DLH2448: My wife passed away 6 weeks ago.You should grow a heart.
Regal Man Post 7/9/13 - Mabel4444: I have a wife, but I could use an extra.If you got the curves, I got the angles.
Don't you ever get tired of lying Little Beaver.
It's cool in a pop art sort of way, but she's going to be bugged by people looking for Kentucky Fried Chicken. I know this to be true; there's a marijuana dispensary in Los Angeles in an old KFC building - they've even been featured on South Park. They've changed the colors, the whole look - they play of of the old association by saying things like "This ain't no chicken joint" but they say that at least a few times a week people come in looking for chicken.
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[BRIEFING.COM] The stock market ended the Thursday session on a mixed note ahead of Friday's nonfarm payrolls report for February (Briefing.com consensus 163K). The Dow Jones Industrial Average (+0.4%) and S&P 500 (+0.2%) posted modest gains while the Nasdaq Composite (-0.1%) lagged throughout the session.
Equities began the trading day on an upbeat note following comments from the Bank of England and the European Central Bank, both of which reaffirmed their commitment to ... More
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Consumers are very status conscious in Asia, Africa and other emerging-market areas. This is especially true in China.
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