Giant KFC bucket earns woman free chicken

A 7-foot Kentucky Fried Chicken prop left on a front lawn puts Yum Brands' marketing machine to work.

By Jason Notte Jul 30, 2013 3:16PM
Video still from WAGT 26's newscast about a large KFC bucket in front yard (© WAGT 26, http://aka.ms/KFCbucket)So you wake up one morning and there's a 7-foot bucket of Kentucky Fried Chicken on your front lawn. What's your first response?


Do you head to the nearest fraternity row and see if the brothers "forgot" something from last night's outing? Do you get out the stepladder and see if anyone left some Extra Crispy inside? Or do you just chalk it up to having a weird landlord, post it on Facebook (FB), let the locals take pictures of it and basically take it all in stride?


That third response is the shortest route between you and some free chicken, as Aleena Headrick of Waynesboro, Ga., discovered after the giant bucket appeared in front of her house last Thursday. Now, according to The Huffington Post, the folks at KFC parent company Yum Brands (YUM) are sending her some chicken for her trouble.


As it turns out, the giant bucket is an old Kentucky Fried Chicken store display that is 30 to 40 years old. Headrick's landlord, Freddie Taylor, collects old signs and just had this one brought to the property where Headrick lives. He was taken with the original Kentucky Fried Chicken script and illustration of Colonel Sanders, and plans to have the bucket mounted on a pole in front of the house. As Headrick told NBC affiliate WAGT 26, she's OK with it.


"It's unusual," she says, but it makes for easy directions to the house. "We can just say, 'come down to the giant KFC bucket and turn right.'"


After hearing Headrick's story, KFC opted to play along and throw her a free fried chicken picnic for her trouble.


"They’ve got the bucket, now they just need the chicken," KFC spokesman Rick Maynard said.


Yum Brands has a bit of a history of embracing quirky little local memes like this and turning them into marketing opportunities. Back in January, it granted a Taco Bell fan's request to make a customized Speedo swimsuit with "Think Outside The Buns" written across the seat. It airlifted 10,000 Doritos Locos tacos to a remote town in Alaska and had rapper Pitbull do a performance there after an Internet prank went awry. KFC's Twitter feed, meanwhile, reads as if it's written by an actual human being enjoying the job and not some buzzword-spewing automaton from the marketing department.


In this case, however, it seems like a bit of a hat tip to KFC's history at a time when the company has been keeping that history at arm's length. To reward someone for having an oversized bucket featuring the Colonel on their lawn runs contrary to Yum Brands' recent announcement that a new “upscale” KFC restaurant spinoff will do away with both the Colonel and the bones in its chicken. Colonel Sanders' days as KFC's mascot may be numbered, but he and his marketing cohorts are spreading as much Kentucky-fried love as they can in the meantime.


More on moneyNOW

32Comments
Jul 30, 2013 4:44PM
avatar
I'm guessing the lady who lives at this house isn't black, otherwise Sharpton and his crew would already be down there, shouting about a hate crime.
Jul 30, 2013 3:58PM
Jul 31, 2013 1:48AM
avatar

Now in hopes of stepping back from the weird, angry, race, and politically obsessed people these days that seem to flood the comment sections of every article posted on the internet, no matter the topic, offering the most off topic comments that could ever be written as if they are suffering with the most severe case of Turret's syndrome known to mankind...

 

That being said...

 

Walking out of your house, to see the big a$$ KFC bucket in your front yard, with no absolutely no explanation, no matter who you are...is damn funny! 

 

Its absolutely ridiculous!

 

Completely Hysterical!

Jul 30, 2013 6:54PM
avatar
I hope they also left her the original chicken recipe. Some things just need to be passed down.
Jul 30, 2013 4:57PM
avatar

Regal Man Post Today - DLH2448: My wife passed away 6 weeks ago.You should grow a heart.

 

Regal Man Post 7/9/13 - Mabel4444: I have a wife, but I could use an extra.If you got the curves, I got the angles.

 

 

 

Don't you ever get tired of lying Little Beaver.

Jul 30, 2013 8:36PM
avatar
Don't you just hate that when people throw empty KFC buckets in your yard???
Jul 30, 2013 5:16PM
avatar

It's cool in a pop art sort of way, but she's going to be bugged by people looking for Kentucky Fried Chicken. I know this to be true; there's a marijuana dispensary in Los Angeles in an old KFC building - they've even been featured on South Park. They've changed the colors, the whole look - they play of of the old association by saying things like "This ain't no chicken joint" but they say that at least a few times a week people come in looking for chicken.

Jul 31, 2013 2:06AM
avatar
I hope she gets free rent...most people plant trees
Jul 31, 2013 7:27AM
Jul 31, 2013 11:25AM
avatar
Maybe he's just trying to tell his tenant that he thinks she is "finger licking good".
Jul 31, 2013 12:00PM
avatar
Its a gift from George Zimmerman! See? He's not all that bad afterall!
Jul 31, 2013 2:33PM
avatar
Put a roof and a door on it and rent it out as section 8 housing.
Jul 30, 2013 5:13PM
avatar
I thought you meant a FULL bucket, and this was just Obumbler's latest attempt to get some more votes. 
Jul 30, 2013 5:19PM
avatar
Brutus625 , do you honestly think that Black people are the only ones that have kept KFC in business for more then 50 years. Are you so ignorant to think that only black people eat chicken and watermelon. If so you have no clue what he civil rights movement was all about. It wasn't about eating chicken. In brief It was about having the same rights that you have any enjoy every day as an American citizen guarantee by the constitution of the United States. I know people like you would love to see lines of black people in the grocery store and KFC with baskets full of watermelon and chicken but that isn't going to happen and never has happened. Most black people who eat chicken consistently cook their own or go to a black owned and run establishment where chicken is cooked properly. There happens to be a lot of white folks in those places too. Stop associating everything bad with the color of someone's skin. I bet you have no idea of the nutritional  value of free ranged chicken, watermelon and free range fresh fish. Black people have know it for years over that cancer causing red meat that decays in the guts. 
Jul 30, 2013 5:52PM
avatar
I heard kentucky fried chicken is now KFC cause the chickens they use are not even considered real chickens. they grow them like vegies , they dont get feathers , they dont walk or cluck . so they have to use kfc. whos gonna go eat there tonight.
Report
Please help us to maintain a healthy and vibrant community by reporting any illegal or inappropriate behavior. If you believe a message violates theCode of Conductplease use this form to notify the moderators. They will investigate your report and take appropriate action. If necessary, they report all illegal activity to the proper authorities.
Categories
100 character limit
Are you sure you want to delete this comment?

DATA PROVIDERS

Copyright © 2014 Microsoft. All rights reserved.

Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.

Trending NOW

What’s this?

MARKET UPDATE

[BRIEFING.COM] The stock market ended the Thursday session on a modestly lower note, but a late-morning rebound lifted the indices off their lows. The S&P 500 shed 0.2% with seven sectors ending in the red.

This morning, European equities and U.S. futures slumped around 6:00 ET after Ukraine's President Petro Poroshenko was quoted as saying Russian forces have invaded an area southeast of Donetsk. The news pressured the markets, but a brief uptick took place after a correction to ... More

MSN MONEY'S