Gun magazines soar; fashion and celeb titles slide
The surging interest in firearms is carrying over to publications that cover them, while women and stargazers get their fixes online.
At least that's the conclusion you can reach from data released by Alliance for Audited Media, according to Adweek.
Circulation at American Rifleman and America's 1st Freedom, which people get when they join the National Rifle Association, rose 14% to 1.9 million and 8% to 545,019, respectively, in the first half of 2013. Two similar publications, Handguns and Guns & Ammo, saw their sales rise 16% to 137,648 and 7% to 416,224, respectively. These results are a bright spot as overall magazine circulation fell 1% in the first half, while newsstand sales plunged 10%.
The readership increase for gun magazines highlights the surging interest in firearms that was prompted by fears, so far groundless, that more restrictions would be placed on the ability of people to buy shotguns, rifles and ammunition, particularly in light of the elementary school massacre in Newton, Conn.
Sturm Ruger (RGR), the largest publicly traded U.S. firearms maker, recently reported its highest quarterly sales since 1990. The company's annual profit last year hit a 25-year high. Sales at Smith & Wesson (SWHC) surged 38% in the most recent quarter.
Celebrity news also isn't the draw on newsstands that it was just a few years ago. The success of sites such as TMZ.com and Radar Online are partly to blame. During the first half of the year, People, US Weekly and the National Enquirer each reported double-digit declines when measured by single-copy sales. Women's interest and fashion magazines such as Cosmopolitan, Glamour and O, the Oprah Magazine also took a hit.
Funny thing about celebrity news, though: People can't seem to get enough of it. The Guardian, a U.K. newspaper, made headlines recently when it provided a readers a filter to avoid news about the royal baby. However, Slate pointed out that the most-viewed stories on the Guardian site were about that same royal baby.
Jonathan Berr does not own shares of the listed stocks. Follow him on Twitter @jdberr.
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Liberal Agenda = "surging interest in firearms that was prompted by fears, so far groundless"
Trust the Lord, fear your Government.
This doesn't surprise me in the least bit! When I'm in the market for a new car or expensive appliance, I do my research and consult the experts. What better way that to pick up a few enthusiast magazines!
This just shows me that more and more people are willing to purchase firearms and doing the research to find out what's right for them!
Well it hasn't been for lack of trying on the gun banners part. The only reason we can still buy guns and ammo is because a lot of our legislators have some knowledge of the constitution and the amendments, unlike BO.
With the way everything looks right now, shaky economy, special interest trying to rein in on guns and make worthless laws that help criminals, and all of DC being completely clueless and bowing down to which ever corporate master throws them the most money, and that same government spying on citizens left and right in the name of security, don't be surprised that average Americans are taking note and in some small way trying to make themselves a little prepared for worst case scenarios. Unless we right the ship and fast, this trend is just going to continue. Very sad. We can fix the problem but to many idiots in the way at this point. And these idiots are on both sides of the isle, doesn't matter what party they belong to, all are responsible for the mess we are in.
I think its time
One does not have to wonder why this is one just has to wake up.
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