Hand-stitched golden lingerie takes underwear ultra
In case you're stumped for what to buy the 1-percenter who has everything, prices run from $1,500 to $6,000.
Rococo Dessous has recently introduced a collection of hand-stitched, made-to-order lingerie created with what the company describes as a "patented 24 karat gold thread from Switzerland." Prices start at $1,500 a set and top off at $6,000. The three lingerie and two sleepwear styles were unveiled recently at Lingerie Fashion Week.
The idea to put gold on a garment that few people will see came to Sascha Hertli, the company's CEO, during a trip to Qatar, where he was taken with the "high appreciation for gold" in the Arab world.
"They love to wear jewelry and also invest directly in gold," he wrote in an email to MSN Money. "Fashion was one of the domains where they could not express their desire for gold yet, unlike fine jewelry. That's where the idea of combining gold and fashion originated."
Hertli moved to the U.S. and attended Columbia Business School and teamed up with former Victoria's Secret designer Breanna Lee. Her inspiration for the collection came from the history of gold in fashion from Cleopatra to Tsarina Alexandra.
Precious gems have been added to intimate apparel before. A bra with 500 carats of diamonds that was molded out of 18-karat gold was put on sale for $1 million last year. Victoria's Secret, which is owned by L Brands (LTD), created a $2.5 million Fantasy Treasure Bra covered in yellow diamonds and pearls.
At least the Rococo Dessous offerings are wearable.
Jonathan Berr does not own shares of the listed stocks. Follow him on Twitter @jdberr.
More on moneyNOW
It's nice to be able to afford whatever one wants. The wealthy truly live in a "different" world than their poorer relations.'
Must be heavy though. It gives new meaning to cooper's droop.
The mogul was shocked at the bills for his wife's clothing. "What's taking all this money for my wife's clothes?" he asked his accountant.
"It's her shorts," the accountant replied. "She's taking it in the shorts."
Copyright © 2014 Microsoft. All rights reserved.
Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.
[BRIEFING.COM] The stock market climbed out of the gate with the industrial sector (+0.6%) setting the pace. Looking below the surface, transport stocks are largely responsible for the early outperformance following better than expected results from FedEx (FDX 160.46, +5.80). The logistics company has added 3.9%, while the broader Dow Jones Transportation Average trades up 1.3% with all but one component showing gains. Shipper Matson (MATX 27.36, -0.03) is the lone decliner, down ... More
More Market News
An interest rate tease in The Wall Street Journal sends the market into an optimistic tizzy -- but one that doesn't end quite at the top.
MUST-SEE ON MSN
- Video: Easy DIY smoked meats at home
A charcuterie master shares his process for cold-smoking meat at home.
- Jetpacks about to go mainstream
- Weird things covered by home insurance
- Bing: 70 percent of adults report 'digital eye strain'