Hatfields-McCoys feud reignites -- 21st-century-style
Now the subject of a reality TV show about moonshining, the families are warring again -- this time over a trademark.
The History Channel's "Hatfields and McCoys: White Lightning" tells the story of how the famous warring families are setting aside their differences to get into the moonshine business with the help of former Barcardi USA executive Monselle Darville.
According to Advertising Age, Darville and other investors have filed for trademark protection for "The Legendary Hatfield & McCoy Moonshine" and hope to launch the brand by year's end and take it national.
Unfortunately, Nancy Justus Hatfield also wants to get into the moonshine business and is trying to trademark the brand "Hatfield & McCoy Moonshine the Drink of Devil Anse Hatfield." Nancy Justus Hatfield's brother Mark Hatfield is featured in the History Channel reality show.
In an interview with the trade publication, Darville argues that Nancy Justus Hatfield can't use the McCoy name since her venture includes only a Hatfield. Her attorney, Greg Chiartas, denies Darville's claim and said his clients "have a McCoy," though he declined to name the individual.
"In southern West Virginia, it's not that hard to find a Hatfield or a McCoy," he told Ad Age.
It's hard to say who has the advantage in the 21st century chapter of this famous family feud.
Although the brand featured on the show filed for trademark protection first, people can use their last name on a product, unless it's already used to identify a competing product, the publication says. It looks like a judge may have to decide the winner.
Before you ask ... both sides deny that this fight is a publicity stunt concocted to boost ratings for the show.
Follow Jonathan Berr on Twitter @jdberr and at Berr's World.
Remember when History Channel used to have shows and documentary's about history?
Yup those were good times, not so much anymore. Sure the occasional history related program but few and far between, mostly reality junk now.
I want the old history channel back (same for discovery, nat geo, ect)
I think its time
Used to love the History Channel when they did history related things. I am so sick of watching the king of shiesters, the Pawn guy, ol' Rick, and his phoney son Big Deal, or whatever his name is ... and the
old man. If I walked in, and was treated as rudely as they talk to people, the cops would be hauling me away.It would become a reality show for EMT's and cops rescuing beat up pawn shop guys. Sorry, no longer will I watch the History Channel ever.
What was so damn historical about two feuding back woods families anyway? You make it sound like it was something special. I believe historical events should include subjects of national interest. What was so interesting about two hillbilly families killing each other? What's the point?
The History Channel was my favorite program for years, but now, it's a joke!
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