Hello Flo ad raises cheers for frank talk
A tampon commercial featuring a honest 12-year-old is earning rave reviews. But some critics say it's unrealistic and 'abrasive.'
A new ad for a tampon-delivery service may be the most frank-talking spot about menstruation ever created, and that's prompting both cheers and jeers.
The nearly two-minute video for Hello Flo features a girl at summer camp who's unpopular until she gets her period. She then embarks upon a mission to educate and help the other girls learn and deal with their menstruation. She utters lines like, "I got my period! The red badge of courage!"The frank language and the girl's precocious delivery prompted Adweek on Monday to name it "ad of the day," pointing out that the commercial shows how advertisers and viewers are less squeamish today over feminine products and delivering words like "vagina."
Given the support for the ad -- it had been viewed nearly 4 million times as of Friday morning -- it's perhaps inevitable that some would cry foul over the commercial's portrayal.
"The girl looks like she's nine. She's at least young enough to have a Dora the Explorer doll with her, and how she uses it in the video is a bit visually disturbing," writes Kathleen Volk Miller in PhillyMag.com. (The girl uses the doll in a menstruation demonstration.)
Miller adds that the girl's bossy behavior and tampon distribution "just doesn't seem plausible" and that some of her language is "creepy."
But a bigger question is whether the service is even necessary. The company is hawking monthly plans, ranging from $14 to $18, that deliver "the right amount" of tampons and pads.
The deliveries also include "some delicious treats." (The site doesn't specify what the treats are, but calls them "fun and tasty.")
The boxes are delivered about three to seven days before a customer's next period, and clients are able to log in and change their expected period dates, if needed.
But that might strike some as pricey, given that a 50-count of Kimberly-Clark's (KMB) Kotex sells for just $8 online. Add in a few candies or a Hershey's (HSY) chocolate bar, and you're probably not going to break more than $10 in monthly costs.
Yet while the service might put a premium on tampons, the ad has helped spark a frank discussion about a topic previously hidden by allusion and innuendo.
Follow Aimee Picchi on Twitter at @aimeepicchi.
Two little boys walked into a drug store. "May I help you?," asked the druggist. "We'd like a box of Tampax, please," replied the older boy.
"Is it for your mother?," the druggist asked. "No," the boy replied.
"Oh, then it must be for your big sister." said the curious druggist.
"No, it's for my little brother," the older boy replied enthusiastically. "We heard on TV that if you use Tampax you can swim and ride a bike and he can't do either one yet."
A young female relative of mine upon being let in on the "mystery", & I quote "I'm gonna do WHAT? WHERE? OH HELL NO! You get me a pill or a shot or something."
If she ever gets her hands on whoever's responsible......
So, when is the first condum demonstrative commercial going to appear,,
Good grief isnt anything private anymore, and why is it alway the women that get to be embarassed on t.v.,,
And I agree,, where are the parents, specifically the moms that used to have that " private conversation" with us, embarassed or not.
Parents, speak up to your children,, quit shirking your responsibilites to your kids, quit giving their care and nurtering over to others,
The ad is like a movie trailer and very creative. The girl in the ad would make a good child actress. Maybe the concept is a good idea for a movie aimed at pre-teen and teen girls or in an educational program to get girls talking about their periods . Menstruation is happening to girls at younger and younger ages than in the past. But I didn't like the doll demo in the ad.
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