Here's the most dishonest place in the US

Coca-Cola's Honest Tea tested whether Americans would pay for the drink at self-service kiosks. One location ranked far below the others.

By Aimee Picchi Jul 26, 2013 11:47AM

Washington, D.C. (© Bilderbuch/Design Pics/Corbis)When Coca-Cola's (KO) Honest Tea tested whether Americans would voluntarily pay up for the drink at unmanned kiosks, one place fell far below the national average for honesty.

That turns out to be the nation's capital, Washington, D.C., where only 80% of people honored the test's system of putting a dollar in a box to pay for a bottle of the iced tea. In fact, the town was so dishonest that the CEO's bike was stolen during the test.

Overall, Americans are 92% honest, but some states and cities are more so than others. The most honest locations are Hawaii and Alabama, where 100% of participants paid for their beverages, Honest Tea said. Coming in third and fourth were Indiana and Maine, where 99% of people in both states paid up. 

While the company has tested the honor system before, this was the first year that all 50 states were part of the plan. The kiosks, set up with cold beverages, included a notice asking people to pay $1 for a beverage. Consumers could either pay or steal without consequences, but Honest Tea employees were stationed nearby to record who skipped out and who paid up. 

"Even though my bicycle was stolen the same day as our D.C. experiment, it's reassuring to know that 92% of Americans will do the right thing even when it seems no one is watching," Honest Tea chief executive Seth Goldman said.

Consumers were noted according to gender, hair color, hair length, facial hair and accessories. Blondes were more honest (at 95%) than people with gray hair (92%), while women were 95% honest, surpassing men at 91%. 

West Virginia was No. 2 behind the capital as the most dishonest region, with only 85% of consumers paying. Texas was the third, at 87%. Three states -- Louisiana, Arizona and Mississippi -- failed to rank because not enough consumers participated. 

Follow Aimee Picchi on Twitter at @aimeepicchi. 

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Jul 26, 2013 12:07PM

Washington DC? The most dishonest location?


NEVER would've seen that coming. Was it just outside the Capitol by any chance?.

Jul 26, 2013 12:31PM

Any idea how many of the D.C. participants were employed in the legislative branch of the federal gummint?


The apple doesn't fall far from the tree . . ..

Jul 26, 2013 12:56PM
"Consumers were noted according to gender, hair color, hair length, facial hair and accessories. Blondes were more honest (at 95%) than people with gray hair (92%), while women were 95% honest, surpassing men at 91%."

Notice how race wasn't factored in.  Guess they were terrified of the possible results.
Jul 26, 2013 1:36PM
Surprised the money and the box didn't get taken as well. 
Jul 26, 2013 1:35PM

DC...dishonest? Colour me shocked!!   <sarcasm>

Honestly, it doesn't surprise me. Look at all the lowlife scumbags we have there in our government.

Jul 26, 2013 1:44PM
The folks in DC are merely following the leadership in the White House.  Spend, spend, spend and don't pay for it.
Jul 26, 2013 1:15PM
Wow! What a surprise. Washington DC is the most dishonest place in the country. I'm sure Wall Street was a very close second. The world would be a better place if a giant sink hole opened up under both of those locations.
Jul 26, 2013 1:31PM
With the two kinds of people who are most prevalent in DC, that doesn't surprise me.
Jul 26, 2013 1:39PM
I'm surprised the machine was still there.
Jul 26, 2013 12:49PM
Was this during Al Sharpton holding the protest there, or During the group against Obamacare there?

I think I know the answer because the CEO's bike was stolen.
Jul 26, 2013 12:35PM
Wonderful .... it all makes sense and I cannot say that anyone is really surprised.......Oh and nice article for a change on this one  Aimee 
Jul 26, 2013 1:32PM

Surprising that someone didn't throw away the signage, set themselves up in business and pocket all the money.  Oh, sorry, Washington and Wall St. have all our money.

Jul 26, 2013 2:07PM
Jul 26, 2013 12:30PM
Washington hummm  and red states too who would have guessed.
Jul 26, 2013 2:17PM
Aw those politician think it was just another perk like all the rest of the stuff they steal.
Jul 26, 2013 1:10PM
...........and this is news. How?????????????
Jul 26, 2013 12:45PM
Silly me! I thought it would be Wall Street!
Jul 26, 2013 1:03PM
Jul 26, 2013 1:55PM
it has to be the current white house!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!1

a new scandal every week!!!!!!!!!!!!!!!!!!!!!
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