Here's the most dishonest place in the US
Coca-Cola's Honest Tea tested whether Americans would pay for the drink at self-service kiosks. One location ranked far below the others.
When Coca-Cola's (KO) Honest Tea tested whether Americans would voluntarily pay up for the drink at unmanned kiosks, one place fell far below the national average for honesty.
That turns out to be the nation's capital, Washington, D.C., where only 80% of people honored the test's system of putting a dollar in a box to pay for a bottle of the iced tea. In fact, the town was so dishonest that the CEO's bike was stolen during the test.
Overall, Americans are 92% honest, but some states and cities are more so than others. The most honest locations are Hawaii and Alabama, where 100% of participants paid for their beverages, Honest Tea said. Coming in third and fourth were Indiana and Maine, where 99% of people in both states paid up.
While the company has tested the honor system before, this was the first year that all 50 states were part of the plan. The kiosks, set up with cold beverages, included a notice asking people to pay $1 for a beverage. Consumers could either pay or steal without consequences, but Honest Tea employees were stationed nearby to record who skipped out and who paid up.
"Even though my bicycle was stolen the same day as our D.C. experiment, it's reassuring to know that 92% of Americans will do the right thing even when it seems no one is watching," Honest Tea chief executive Seth Goldman said.
Consumers were noted according to gender, hair color, hair length, facial hair and accessories. Blondes were more honest (at 95%) than people with gray hair (92%), while women were 95% honest, surpassing men at 91%.
West Virginia was No. 2 behind the capital as the most dishonest region, with only 85% of consumers paying. Texas was the third, at 87%. Three states -- Louisiana, Arizona and Mississippi -- failed to rank because not enough consumers participated.
Follow Aimee Picchi on Twitter at @aimeepicchi.
Washington DC? The most dishonest location?
NEVER would've seen that coming. Was it just outside the Capitol by any chance?.
Any idea how many of the D.C. participants were employed in the legislative branch of the federal gummint?
The apple doesn't fall far from the tree . . ..
Notice how race wasn't factored in. Guess they were terrified of the possible results.
DC...dishonest? Colour me shocked!! <sarcasm>
Honestly, it doesn't surprise me. Look at all the lowlife scumbags we have there in our government.
I think I know the answer because the CEO's bike was stolen.
Surprising that someone didn't throw away the signage, set themselves up in business and pocket all the money. Oh, sorry, Washington and Wall St. have all our money.
Copyright © 2014 Microsoft. All rights reserved.
Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.
[BRIEFING.COM] The stock market finished the Wednesday session on a modestly lower note, but it is worth mentioning today's retreat took place after six consecutive gains. The Dow Jones Industrial Average (-0.1%) and S&P 500 (-0.2%) settled not far below their flat lines, while the Nasdaq Composite (-0.8%) lagged throughout the session.
Equity indices started the day in the red, with the Nasdaq showing early weakness as large cap tech names and biotechnology weighed. The technology ... More
More Market News
Stocks are facing some serious resistance as the bears tear into the market's respite.
MUST-SEE ON MSN
- Video: Easy DIY smoked meats at home
A charcuterie master shares his process for cold-smoking meat at home.
- Jetpacks about to go mainstream
- Weird things covered by home insurance
- Bing: 70 percent of adults report 'digital eye strain'