High-end undies, made in the US
Flint and Tinder's founder wanted to manufacture apparel in America, even though the costs are higher. The company is now on track to make $2.5 million this year.
Where many shoppers see an undergarment, Jake Bronstein saw a multimillion-dollar business opportunity.
"I had been walking through the underwear aisle, which is a multibillion dollar section of a department store," Bronstein said in an interview with CNBC Tuesday. "And what I noticed is that not a single product had actually been manufactured in this country."
Bronstein visited other stores and saw the trend there as well.
"To slide in an American manufacturing base, you can actually do it at the same price point, you can deliver a higher value, and create some American dollars in the process," he said.
And so Flint and Tinder was born. Bronstein sought funding for the premium men's product on crowdfunding website Kickstarter, where he posted a video explaining the company's goals.
The Kickstarter page raised almost $300,000 in a month. Production began at a solar-powered 300,000-square-foot facility in Pennsylvania. Flint and Tinder began selling its products online about a year ago, and the company now has 11 manufacturing facilities.
"The cost of doing this in the U.S. is going to be about five times (as much)," Bronstein said. "On that end, it's not competitive at all."
The American-made products don't cost consumers more than those from overseas, Bronstein said. The company takes a reduced margin, but makes up for it in online sales. Its website has an extended men's shop that includes jeans, shorts, and shirts.
The underwear, which is available in briefs, boxer briefs, and boxers, ranges in price from $21.95 to $24.95 online. It is available both online and in stores.
Flint and Tinder is on track to make $2.5 million this year, Bronstein said, and has already sold more than $1 million worth of one sweatshirt design.
"I really think it's on to something," Bronstein said. "I think we can build a Ralph Lauren (RL) level brand using an American manufacturing base."
I BOUGHT American MADE tires today...Made by Cooper, and ordered 4 more for other car.
Made me feel good for a change...Mid range 65K tires for a SUV..
About $65-75 more for set of 4, keeps guy/gals working at our plants, made them feel good too, I assume...
Other set for smaller car about 40 dollars difference, felt good about that too..
Plus by changing all, got a little cut in price for the packaged price...Just gotta ask..
Guys happy at the Garage too, keeps them busy.
Undies made in America??? How could you go wrong?
I'll buy some!!!
Buy american as most foreign clothes are cheap trash cotton and don't last long.
American stores should sell USA products and brag about it. All the foreign products are hurting
america more than any thing else.
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Equity indices were pressured from the get-go after several heavyweights disappointed the market with their earnings and/or guidance, which led to some broader profit-taking. After ... More
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