How the Kardashians court advertisers
All that notoriety doesn't matter -- 'momager' Kris Jenner says corporate America can trust Kim, Kourtney, Khloe & Co.
Speaking at the recent Advertising Week conference, "Momager" Kris Jenner said without trying to be ironic: "The Kardashian brand is for the fans." The Guardian noted that Jenner didn't offer "an explanation for why her children partake in naked yoga, fight with their spouses and get oil enemas on television." Let's not forget the family's sex tapes, fondness for plastic surgery and frequent fashion faux pas.
Jenner, who is married to Olympian Bruce Jenner, also denied media reports that her talk show had been canceled. Like any good "momager," she sees her brood as offshoots of the family brand. "Keeping Up With the Kardashians" is easy because they're everywhere.
Sears (SHLD), for instance, sells the Kardashian Kollection of apparel. Fans looking for the ideal Kardashian gift should check out Kardashian Khaos, the family's e-commerce operation, whose products include coffee mugs with pictures of Kim, Kourtney and Khloe plastered on them for the bargain price of $20. Visitors to Las Vegas can see the Khardashian swag up close at the Mirage Hotel, where Khaos has a bricks-and-mortar store.
The Khardashians probably employ so many attorneys that they should be made members of the bar. In 2010, the family was sued for breach of contract by the company that created a debit card that they endorsed but was condemned for charging predatory fees. This year, the wife of their late father, Robert Khardashian, sued them for defamation.
Still, corporate America may be warming up to the clan, which recently began shooting season nine of "Keeping Up With The Kardashians." Klohe Kardashian has signed a deal with Kotex, and a so-far unnamed pharmaceutical company has signed a deal with the family to promote something at some point, according to the Guardian.
Oh, and to the family's legions of haters, Jenner has some advice: "Don't follow us."
Simple and well put.
Jonathan Berr doesn't own shares of the listed stocks. Follow him on Twitter @jdberr and at Berr's World.
Copyright © 2013 Microsoft. All rights reserved.
Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.
More than 70 percent of the Class of 2012 took out loans. Oh, and they're seeing high unemployment, too.
- Wall Street finally notices Bitcoin
- Part-time workers hurt by on-call system
- 5 myths about late payments and your FICO scores
- Auto loan interest rates hit record low
- Should the US scrap the debt ceiling?
- Will new mortgage rules mean fewer lenders?
- Why GM, Chrysler are riding high
- Survey: Dashboard lights fail to send right message
- Can you opt out of Medicare?
[BRIEFING.COM] The drive for five continued today and it was a success. For the fifth straight session, the S&P 500 ended lower. Like the previous four sessions, though, the losses were fairly modest in scope. The S&P 500 declined 0.4%, bringing its total loss for the five sessions to 22 points or 1.2%. All in all, that still qualifies as a pretty tame slide considering the S&P 500 had risen 150 points, or 9.1%, over the previous eight weeks.
Today's ... More
More Market News
The retailer labels the character's fake memoir as non-fiction. This comes weeks after it categorized the the Bible as fiction.