How the Kardashians court advertisers

All that notoriety doesn't matter -- 'momager' Kris Jenner says corporate America can trust Kim, Kourtney, Khloe & Co.

By Jonathan Berr Sep 26, 2013 11:56AM
Khloe Kardashian, Kylie Jenner, and Kendall Jenner at the iHeartRadio Music Festival at the MGM Grand Garden Arena on September 21, 2013 in Las Vegas, Nevada (© Mark Davis/Getty Images for Clear Channel)The Kardashians, the first family of reality TV, has a message to advertisers: You can trust us.

Speaking at the recent Advertising Week conference, "Momager" Kris Jenner said without trying to be ironic: "The Kardashian brand is for the fans." The Guardian noted that Jenner didn't offer "an explanation for why her children partake in naked yoga, fight with their spouses and get oil enemas on television." Let's not forget the family's sex tapes, fondness for plastic surgery and frequent fashion faux pas.

Jenner, who is married to Olympian Bruce Jenner, also denied media reports that her talk show had been canceled. Like any good "momager," she sees her brood as offshoots of the family brand. "Keeping Up With the Kardashians" is easy because they're everywhere.

Sears (SHLD), for instance, sells the Kardashian Kollection of apparel. Fans looking for the ideal Kardashian gift should check out Kardashian Khaos, the family's e-commerce operation, whose products include coffee mugs with pictures of Kim, Kourtney and Khloe plastered on them for the bargain price of $20. Visitors to Las Vegas can see the Khardashian swag up close at the Mirage Hotel, where Khaos has a bricks-and-mortar store.

The Khardashians probably employ so many attorneys that they should be made members of the bar. In 2010, the family was sued for breach of contract by the company that created a debit card that they endorsed but was condemned for charging predatory fees. This year, the wife of their late father, Robert Khardashian, sued them for defamation.

Still, corporate America may be warming up to the clan, which recently began shooting season nine of "Keeping Up With The Kardashians." Klohe Kardashian has signed a deal with Kotex, and a so-far unnamed pharmaceutical company has signed a deal with the family to promote something at some point, according to the Guardian.   

Oh, and to the family's legions of haters, Jenner has some advice: "Don't follow us."

Simple and well put.

Jonathan Berr doesn't own shares of the listed stocks. Follow him on Twitter @jdberr and at Berr's World.

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Sep 27, 2013 9:06AM
Those Kadashians are an ongoing money hungry group of people. Mother is leader then all her weird kids follow. People are insane to buy their named products or try to make any sense of them. They are prostitutes of money & themselves NO matter how one observes it all. Plain TRASH.  No morals, no filter on what they say or act. There are better programs to watch or books to read than supporting this Trash group of people. I hope their show is dropped sooner than later & they do not get another show.
I love the K family. We elites are simply above most of humanity. Whenever I watch reality tv, I watch the Kardashians. Stay thirsty my friends
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