In Japan, women's thighs are the new billboards
A company is paying women $121 a day to wear leg stickers with miniskirts and long socks.
An ad agency in Tokyo has begun paying women $121 a day to wear stickers on their thighs, Quartz reports. And so far, women seem to have no problem with their new billboard status, as 3,000 have signed up to participate.
There are a few other rules for the women. They need at least 20 friends on social networking sites (who doesn't in Japan?), and they need to post photos of themselves online wearing the sticker in two locations.
The company also asks that the women wear miniskirts and long stocks to draw attention to the stickers.
"It's an absolutely perfect place to put an advertisement, as this is what guys are eager to look at and girls are eager to expose," the agency's CEO told ITN.
So far, the stickers have focused mainly on the movie "Ted" and the band Green Day.
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Wasn't there a story not that long ago about women wearing hairy leggings to keep from being stared at now they are advertising on their thighs?
rental center: 'you're checkin me out, arent ya? yeah, you're checkin me out!'
I think most men first look at the chest area...
Still a good idea...
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