In Japan, women's thighs are the new billboards

A company is paying women $121 a day to wear leg stickers with miniskirts and long socks.

By Kim Peterson Jul 23, 2013 3:02PM
A woman with an advertising sticker on her thigh in Japan on February 19, 2013 (© Aflo/Rex Features)Young Japanese women have been walking around in miniskirts with stickers of the movie "Ted" on their thighs. But it isn't because they love the film.

An ad agency in Tokyo has begun paying women $121 a day to wear stickers on their thighs, Quartz reports. And so far, women seem to have no problem with their new billboard status, as 3,000 have signed up to participate.

There are a few other rules for the women. They need at least 20 friends on social networking sites (who doesn't in Japan?), and they need to post photos of themselves online wearing the sticker in two locations.

The company also asks that the women wear miniskirts and long stocks to draw attention to the stickers.

"It's an absolutely perfect place to put an advertisement, as this is what guys are eager to look at and girls are eager to expose," the agency's CEO told ITN.

So far, the stickers have focused mainly on the movie "Ted" and the band Green Day.

More on moneyNOW

Jul 23, 2013 5:28PM
in the United States you could put complete billboards on some thighs

Jul 23, 2013 3:45PM
Don't tell Anthony Weiner about this!
Jul 23, 2013 4:27PM
Reason number #3,587 I love Asian women !
Jul 23, 2013 4:25PM
$121.00 a day!!!!  Holy moley that is more than I could make flipping burgers at McD's or Burger King.  I need to move to Japan and get a job there.  LOL
Jul 23, 2013 3:57PM
And when we get around to booty adverting, boy is Kim Kardashian ever going to get filthy rich. 
Jul 23, 2013 4:08PM
First it was electronics, then cars and now this. The Japanese are a very smart people and make no mistake about it.

Jul 23, 2013 5:24PM
not coming soon to america as some prude would sue the company on sexual harrassment grounds even though the women choose to do this
Jul 23, 2013 4:11PM
    Wonder if they are advertising Sushi? LOL
Jul 23, 2013 4:04PM

Wasn't there a story not that long ago about women wearing hairy leggings to keep from being stared at now they are advertising on their thighs?

Jul 23, 2013 4:40PM
Jul 23, 2013 4:34PM
Like a woman needs another reason to look at those sweet milky white thighs and this was not a Kentucky fried chicken ad.
Jul 23, 2013 4:03PM
Only in Japan where you can do anything and get away with it.
Jul 23, 2013 5:13PM
All of that and it says TED? By the way I'm a certified add sticker placer if you need to hire one.
Jul 23, 2013 4:40PM
I wonder if I could get an ad put on the top of my bald head? But then again you would have to get on a step to see it :-)  Well, maybe it will catch on here, who knows, and for $121 per day sounds like a plan to me.
Over here, with our abundance of slovenly, thunder-thighed slobs, folks could make a fortune.
Jul 23, 2013 5:38PM

rental center: 'you're checkin me out, arent ya? yeah, you're checkin me out!'

Jul 23, 2013 4:35PM

I think most men first look at the chest area...


Still a good idea...

Jul 23, 2013 5:33PM
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