In Japan, women's thighs are the new billboards
A company is paying women $121 a day to wear leg stickers with miniskirts and long socks.
An ad agency in Tokyo has begun paying women $121 a day to wear stickers on their thighs, Quartz reports. And so far, women seem to have no problem with their new billboard status, as 3,000 have signed up to participate.
There are a few other rules for the women. They need at least 20 friends on social networking sites (who doesn't in Japan?), and they need to post photos of themselves online wearing the sticker in two locations.
The company also asks that the women wear miniskirts and long stocks to draw attention to the stickers.
"It's an absolutely perfect place to put an advertisement, as this is what guys are eager to look at and girls are eager to expose," the agency's CEO told ITN.
So far, the stickers have focused mainly on the movie "Ted" and the band Green Day.
- Taco Bell says adios to kids' meals
- Chevron wins access to some Americans' email
- Study: Plain cigarette packs turn smokers off
Wasn't there a story not that long ago about women wearing hairy leggings to keep from being stared at now they are advertising on their thighs?
rental center: 'you're checkin me out, arent ya? yeah, you're checkin me out!'
I think most men first look at the chest area...
Still a good idea...
Copyright © 2014 Microsoft. All rights reserved.
Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.
[BRIEFING.COM] The stock market finished the Thursday session on a higher note with the S&P 500 climbing 0.5%. The benchmark index registered an early high within the first 90 minutes and inched to a new session best during the final hour of the action.
Equities rallied out of the gate with the financial sector (+1.1%) providing noteworthy support for the second day in a row. The growth-oriented sector extended its September gain to 1.9% versus a more modest uptick of 0.4% for the ... More
More Market News
Traders might want to bite on BABA, but long-term investors have reasons to wait.
MUST-SEE ON MSN
- Video: Easy DIY smoked meats at home
A charcuterie master shares his process for cold-smoking meat at home.
- Jetpacks about to go mainstream
- Weird things covered by home insurance
- Bing: 70 percent of adults report 'digital eye strain'