JK Rowling gambles -- and wins -- with new novel
The famed 'Harry Potter' writer's pseudonymously published crime story is climbing the charts now that it's known she wrote it.
What happens when one of the world's best-known writers publishes a well-reviewed crime novel under a pseudonym but then is exposed after a newspaper sleuths out her identity?
If you're J.K. Rowling, the tactic means an instant best seller, plus the credibility of having earned rave reviews under an unknown name. As her best-known creation, Harry Potter, might say, "Brilliant!"Since her identity was unearthed Sunday, the book, "The Cuckoo's Calling," has shot to No. 2 on Amazon's best-seller list, with demand so high that the retailer is now out of stock. One entrepreneurial bookseller is hawking one copy for $250, billing it as a collectible.
Rowling, who has an estimated net worth of $1 billion, published "The Cuckoo's Calling" under the pseudonym Robert Galbraith, and its cover describes him as a former member of the Royal Military Police. In the U.S., the novel is published by Mulholland Books. Her "Harry Potter" books, published by Scholastic (SCHL), broke records by selling millions of copies within 24 hours of release.
"The Cuckoo's Calling" earned high praise, but it posted sales of just 1,500 copies in Britain, The New York Times reports. It earned a starred review from Publishers Weekly, while best-selling writer Val McDermid gave it a glowing blurb, writing that the novel "reminds me why I fell in love with crime fiction in the first place."
But an anonymous Twitter user tipped off the U.K.'s Sunday Times that a more famous writer was behind the well-received debut novel. That led the paper's arts editor, Richard Brooks, to his own investigation, The New York Times notes.
One clue about the identity: Both "The Cuckoo's Calling" and Rowling's first adult novel, "The Casual Vacancy," shared an agent, publisher and editor. Then Brooks read the book, telling the newspaper, "I said, 'Nobody who was in the Army and now works in civilian security could write a book as good as this.'"
After hiring computer linguistics experts, who found similarities between "The Cuckoo's Calling" and two of Rowling's other novels, Brooks emailed Rowling to ask if she was the writer. Her spokeswoman confirmed the suspicion, writing that Rowling had "decided to fess up," the story noted.
For Rowling, whose "Casual Vacancy" earned mixed reviews, the win isn't only on the sales front. Earning rave reviews under a different name also provides her with credibility as a writer of books for adults.
As she wrote in a statement, the experience was "liberating." She added: "It has been wonderful to publish without hype or expectation, and pure pleasure to get feedback under a different name."
Follow Aimee Picchi on Twitter at @aimeepicchi.
Hmnn. The cynical side of me asks who leaked it to the press in the first place. She wrote a book under another name and it does not do well then suddenly the press release the name and sales go wild?
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Reports say the generous benefactor behind the huge gratuities is a former PayPal executive.
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