Kenneth Cole's Syria tweet has Internet in uproar
The designer appears to use the showdown over chemical weapons as an opportunity to sell shoes. This isn't the first time he's waded into controversy.
There's plenty of debate over whether any U.S. action in Syria would involve ground troops. President Obama has said he's weighing a limited action with no "boots on the ground" in retaliation for a chemical weapons attack allegedly from Bashar Assad's government that killed 1,429 people.
Boots? Did someone mention boots? That was all it took for Cole to respond with this on Twitter: "'Boots on the ground' or not, let's not forget about sandals, pumps and loafers." He added the #footwear hashtag, just in case we didn't get it.
Within hours, the Internet was pitching a collective fit. Here's some of the reaction to Cole's words:
- "The @KennethCole PR team is apparently incompetent when it comes to tweeting."
- "1,429 casualties from sarin gas. Speaking of which, don't be a fashion casualty this fall..."
- "Husband and family dead in a gas attack? Get that perfect funeral dress, now on sale!"
- "Oh @KennethCole! How I wish you would have rethought that tweet before you hit send! #tasteless"
So why would Cole make the same mistake again with Syria? Perhaps it's not a mistake at all, but something that Cole knew would make him a Twitter star, albeit a reviled one, for a day. Adweek may be on to something with this theory: "Repeating the mistake is so odd, it must be. . . intentional?"
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The folks at Kenneth Cole know there will be US boots on the ground in Syria if we go to war. They cleverly used advertising to oppose the war - and they have a right to do that.
i wish more companies would take a stance.
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