Kenneth Cole's Syria tweet has Internet in uproar
The designer appears to use the showdown over chemical weapons as an opportunity to sell shoes. This isn't the first time he's waded into controversy.
There's plenty of debate over whether any U.S. action in Syria would involve ground troops. President Obama has said he's weighing a limited action with no "boots on the ground" in retaliation for a chemical weapons attack allegedly from Bashar Assad's government that killed 1,429 people.
Boots? Did someone mention boots? That was all it took for Cole to respond with this on Twitter: "'Boots on the ground' or not, let's not forget about sandals, pumps and loafers." He added the #footwear hashtag, just in case we didn't get it.
Within hours, the Internet was pitching a collective fit. Here's some of the reaction to Cole's words:
- "The @KennethCole PR team is apparently incompetent when it comes to tweeting."
- "1,429 casualties from sarin gas. Speaking of which, don't be a fashion casualty this fall..."
- "Husband and family dead in a gas attack? Get that perfect funeral dress, now on sale!"
- "Oh @KennethCole! How I wish you would have rethought that tweet before you hit send! #tasteless"
So why would Cole make the same mistake again with Syria? Perhaps it's not a mistake at all, but something that Cole knew would make him a Twitter star, albeit a reviled one, for a day. Adweek may be on to something with this theory: "Repeating the mistake is so odd, it must be. . . intentional?"
More on moneyNOW
- Why beer snobs are brawling over pumpkin ale
- Fliers threaten to name food stamp recipients
- Climbing college enrollment does an about-face
The folks at Kenneth Cole know there will be US boots on the ground in Syria if we go to war. They cleverly used advertising to oppose the war - and they have a right to do that.
i wish more companies would take a stance.
Copyright © 2014 Microsoft. All rights reserved.
Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.
[BRIEFING.COM] Equity indices closed out the month of August on a modestly higher note. The Russell 2000 (+0.6%) and Nasdaq Composite (+0.5%) finished ahead of the S&P 500 (+0.3%), which extended its August gain to 3.8%. Blue chips lagged with the Dow Jones Industrial Average (+0.1%) spending the bulk of the session in the red.
The final week of August represented one of the quietest stretches for the stock market so far this year. The first four sessions of the week produced the ... More
More Market News
These hot movers could rise by double digits in coming months.
MUST-SEE ON MSN
- Video: Easy DIY smoked meats at home
A charcuterie master shares his process for cold-smoking meat at home.
- Jetpacks about to go mainstream
- Weird things covered by home insurance
- Bing: 70 percent of adults report 'digital eye strain'