Lego's plan to sell 'Simpsons' sets upsets some fans
There are worries that a playset based on the show is inappropriate for children. But others are ecstatic about the news.
That was the sentiment of some fans on the company's message boards earlier this year when rumors of "The Simpsons" set first emerged. It wasn't clear how widespread this view is held by Lego fans. The company officially announced plans for the set Monday.
Some Lego fans took "The Simpsons" Lego set news personally.
"If Lego were to start a Simpsons theme I would see an immediate downgrade," wrote one fan on Lego's message board. "Especially the fact that they're meant for children! Honestly, I don't know what they're thinking!"
On fan site Brickset.com, one fan lamented, "WHY WOULD YOU BETRAY US LEGO?!? WHY?!?"
The rumors proved to be true. Next year, the iconic Danish toymaker will debut a set based on America's favorite dysfunctional family, The Associated Press noted Monday. What will be in the set isn't known. A Lego spokesperson didn't immediately respond to a request for comment.
Lego has profited handsomely by tying its sites with popular movies such as "Star Wars" in recent years. There are legions of adult collectors of Legos, and one website called Brickpicker offers pricing information geared toward "Lego investors."
Not all Lego fans are upset. "Nerds rejoice!" gushed one Twitter user. "The dream toy of my childhood is finally getting made now that I'm nearly 30," wrote another. "Just when you thought Legos couldn't get any better," added another.
A whole new round of Lego mania may come earlier next year when "The Lego Movie" is scheduled to be released.
--Follow Jonathan Berr on Twitter @jdberr.
More on moneyNOW
Copyright © 2014 Microsoft. All rights reserved.
Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.
[BRIEFING.COM] The stock market ended the midweek session on a mixed note. Blue chip listings bolstered the Dow Jones Industrial Average (+0.4%) and S&P 500 (+0.3%), while the Russell 2000 (-0.4%) and Nasdaq Composite (-0.02%) underperformed.
Equity indices began the day in the red, but wasted no time regaining their flat lines. Small-cap stocks were not as fortunate as the Russell 2000 spent the day in the red.
Upon returning into positive territory, the key indices were ... More
More Market News
Do it once a year. This allows the best-performing asset classes to take off and run.
MUST-SEE ON MSN
- Video: Easy DIY smoked meats at home
A charcuterie master shares his process for cold-smoking meat at home.
- Jetpacks about to go mainstream
- Weird things covered by home insurance
- Bing: 70 percent of adults report 'digital eye strain'