Lego's plan to sell 'Simpsons' sets upsets some fans

There are worries that a playset based on the show is inappropriate for children. But others are ecstatic about the news.

By Jonathan Berr Aug 5, 2013 4:21PM
Screenshot of 'The Simpsons' (© FOX via Getty Images)Some Lego fans are up in arms that the iconic toy company would besmirch its wholesome image by creating a set featuring "The Simpsons."

That was the sentiment of some fans on the company's message boards earlier this year when rumors of "The Simpsons" set first emerged. It wasn't clear how widespread this view is held by Lego fans. The company officially announced plans for the set Monday.

Some Lego fans took "The Simpsons" Lego set news personally.

"If Lego were to start a Simpsons theme I would see an immediate downgrade," wrote one fan on Lego's message board. "Especially the fact that they're meant for children! Honestly, I don't know what they're thinking!"

On fan site, one fan lamented, "WHY WOULD YOU BETRAY US LEGO?!? WHY?!?"

The rumors proved to be true. Next year, the iconic Danish toymaker will debut a set based on America's favorite dysfunctional family, The Associated Press noted Monday. What will be in the set isn't known. A Lego spokesperson didn't immediately respond to a request for comment.

Lego has profited handsomely by tying its sites with popular movies such as "Star Wars" in recent years. There are legions of adult collectors of Legos, and one website called Brickpicker offers pricing information geared toward "Lego investors."

Not all Lego fans are upset. "Nerds rejoice!" gushed one Twitter user. "The dream toy of my childhood is finally getting made now that I'm nearly 30," wrote another. "Just when you thought Legos couldn't get any better," added another.

A whole new round of Lego mania may come earlier next year when "The Lego Movie" is scheduled to be released.

--Follow Jonathan Berr on Twitter @jdberr.

More on moneyNOW
Aug 6, 2013 2:48PM

Why would anyone object to this?  Now, if they made "Simpson's" dog food shaped like little Homers and, wait, I'd eat it and love it.



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