Mapping app aims to aid lost shoppers

Aisle411 is a GPS for all those customers who leave stores empty-handed after not finding what they're looking for.

By Julie K Balise Sep 6, 2013 12:57PM

Lost consumers are taking a toll on retailers' bottom lines, CNBC reported on Thursday.


But indoor mapping app Aisle411 is here to help. Company founder Nathan Pettyjohn explained how the app will help the 20% of shoppers who leave stores frustrated.

"It's people like you and me who can't find an associate to get help, they can't find the products they came in to buy and they leave empty-handed," he said in the report.

Aisle411 users begin by finding a store they plan to visit. The app suggests nearby stores based on the user's location. After selecting a store, users can view its floor plan and search for an item. The app points to the section of the aisle where the item is located.


Users can also create shopping lists on Aisle411, according to Pettyjohn.


Aisle411 app on smartphones (Courtesy Aisle411 via Facebook)"We can route you through the most efficient path through the store," he said in the report. "And ultimately time is money for the shopper today, so we're saving you valuable time every time you go to the store."


The St. Louis company was founded in 2008. Its business model depends on retail licenses.


Aisle411 currently hosts more than 12,000 floor plans from stores such as Walgreens, Duane Reade, Home Depot, Price Chopper and Big Y, according to its website. More than 7,800 of its maps are of Walgreens.


When Aisle411 makes shopper happy, it also helps retailers. Pettyjohn said the company sees "huge opportunity" to influence sales by reminding customers of offers and pointing them to items they did not remember they needed.


The app is 90% to 95% accurate, according to Pettyjohn, thanks to investments retailers have made over the past decade in space-planning tools.


"We're also able to take feedback from the shopper," he said in the report. "With the beauty of a smartphone, a shopper can give us information if they find something moved or changed."


The app is available for free for iPhone, iPod touch, iPad and Android devices.


More from moneyNOW

Sep 8, 2013 10:33AM
People that need this shouldn't be allowed in stores or malls....Let alone driving there..
Sep 6, 2013 2:55PM
easier to just not get lost in the first place.
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