Mapping app aims to aid lost shoppers
Aisle411 is a GPS for all those customers who leave stores empty-handed after not finding what they're looking for.
Lost consumers are taking a toll on retailers' bottom lines, CNBC reported on Thursday.
But indoor mapping app Aisle411 is here to help. Company founder Nathan Pettyjohn explained how the app will help the 20% of shoppers who leave stores frustrated.
"It's people like you and me who can't find an associate to get help, they can't find the products they came in to buy and they leave empty-handed," he said in the report.
Aisle411 users begin by finding a store they plan to visit. The app suggests nearby stores based on the user's location. After selecting a store, users can view its floor plan and search for an item. The app points to the section of the aisle where the item is located.
Users can also create shopping lists on Aisle411, according to Pettyjohn.
"We can route you through the most efficient path through the store," he said in the report. "And ultimately time is money for the shopper today, so we're saving you valuable time every time you go to the store."
The St. Louis company was founded in 2008. Its business model depends on retail licenses.
Aisle411 currently hosts more than 12,000 floor plans from stores such as Walgreens, Duane Reade, Home Depot, Price Chopper and Big Y, according to its website. More than 7,800 of its maps are of Walgreens.
When Aisle411 makes shopper happy, it also helps retailers. Pettyjohn said the company sees "huge opportunity" to influence sales by reminding customers of offers and pointing them to items they did not remember they needed.
The app is 90% to 95% accurate, according to Pettyjohn, thanks to investments retailers have made over the past decade in space-planning tools.
"We're also able to take feedback from the shopper," he said in the report. "With the beauty of a smartphone, a shopper can give us information if they find something moved or changed."
The app is available for free for iPhone, iPod touch, iPad and Android devices.
Copyright © 2014 Microsoft. All rights reserved.
Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.
[BRIEFING.COM] The stock market ended the holiday-shortened week on a mixed note as the Dow Jones Industrial Average shed 0.1%, while the S&P 500 added 0.1% with seven sectors posting gains.
Equity indices faced an uphill climb from the opening bell after disappointing quarterly results from Google (GOOG 536.10, -20.44) and IBM (IBM 190.04, -6.36) weighed on the early sentiment. Google reported earnings $0.15 below the Capital IQ consensus estimate on revenue of $15.42 ... More
More Market News
Serious issues like drought and the deterioration of the developed world spell opportunity for this industry leader.
MUST-SEE ON MSN
- Video: Easy DIY smoked meats at home
A charcuterie master shares his process for cold-smoking meat at home.
- Jetpacks about to go mainstream
- Weird things covered by home insurance
- Bing: 70 percent of adults report 'digital eye strain'