NBC is biggest loser on 'The Million Second Quiz'
The massive promotional efforts can't overcome the basic problem: Viewers found the show confusing and stopped tuning in.
As The New York Times noted, total viewership fell to 3 million on Saturday, down from the 6.5 million who watched its debut Monday. This is a huge disappointment, considering the months-long promotional push NBCUniversal has given the show throughout its cable channels and local TV stations.
In theory, "The Million Second Quiz" was supposed to be a "symphony" where the media empire's many parts would work harmoniously with one another to get people to watch. Unfortunately, NBC just couldn't pull it off.
Critics complained that the rules of the Ryan Seacrest-hosted show were confusing for viewers. That's a fair point. I watched two episodes and still don't understand the rules.
Glitches with the game's online app, which seem to have been largely fixed by now, didn't help matters. Neither did the strange story of "Jeopardy" champ Ken Jennings being invited and then disinvited to participate in the show.
Philadelphia-based Comcast has a market cap topping $115 billion, so it can easily absorb the
whatever financial hit it will take from "The Million Second Quiz," which The Times notes employs more than 500 people. The show did attract a following online, so it wasn't a complete bust.
About 1.3 million people have installed the show's app and played a total of 23 million rounds, the paper says.
And NBC still has other reasons for hope. The advance buzz for "The Michael J. Fox Show," a sitcom loosely based on his life -- including his battle with Parkinson's disease -- has been positive.
The lesson of "The Million Second Quiz" is as old as TV. Even in today's media-saturated age, if people don't like a show, all the promotion in the world isn't going to get them to tune in.
Jonathan Berr does not own shares of the listed stocks. Follow him on Twitter @jdberr.
First of all, it's not really THAT original. To me if feels like a rip off of Who Wants to Be a Millionaire. Secondly, a lot of people, including myself aren't really huge fans of Ryan Seacrest. Typically if his name is involved, I tune out. I think the problem NBC has is they try to recycle other people's ideas (The Voice, American Ninja Warrior) and put a twist on them to make them their own, hoping it will be a hit, but it ends up to being a miss.
Game shows in today's environment don't draw the audiences like they did 20 years ago. Add Ryan Seacrest to the mix & you pretty much have a recipe for disaster.
Leave it to NBC to come up with another stupid idea, the commercials were annoying even when muted for this lame show.
Too many Commercials and other breaks, some contestants not very bright...
And the jumping from contestants, is another distraction and problem...
Too much fluff and bullsh!t.....But you will probably do good on-line and a 3" screen...
Kardassi who ??
I, too, refuse(d) to watch anything with ryan seacrest. he is a douche bag, a tool, and he sucks!!. he is not exciting and loves the kardashians and other total divas, and other trash tv programs too much.
why is he everywhere?!? he needs to stay on "e" and stay away from nbc. go away ryan seacrest--far, far, FAR away!!!
go ahead--scoot now!!
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