NBC takes big risk with 'Million Second Quiz'
Huge demand for the online version of the game causes servers to crash, yet the television show sees disappointing ratings.
As the Hollywood Reporter noted, the online version of the quiz show crashed Monday following its debut, forcing the network to ratchet up its server capacity by 1,200%.
The game worked fine for Tuesday's broadcast "apart from some user error-generated complaints," NBC President of Alternative and Late-Night Programming Paul Telegdy told the trade publication.
The "Million Second Quiz" television show, which is hosted by Ryan Seacrest, hasn't proven to be a ratings juggernaut, though. At least, that's the case so far. The Hollywood Reporter says it earned a "modest" 1.7 rating among adults age 18-49, the demographic coveted by advertisers, getting trounced by ESPN's "Monday Night Football."
The rating for "Million Second Quiz" fell to 1.5 on Tuesday. The show, which NBCUniversal has promoted across the company's media properties, airs every night but Sunday through Sept. 19.
Telegdy, not surprisingly, is taking the show's ratings performance in stride. He argues that "Million Second Quiz" provides the network with cross-promotional opportunities with other shows such as local newscasts, which will help it increase its audience. NBC is planning to use the program to market its new prime time line-up, which features Michael J. Fox's return to the Peacock Network.
"We have hundreds of thousands of actively engaged participants on the digital side and have people who are starting to understand the game," Telegdy tells the trade publication. "Every hour that passes, they'll care more about these contestants whose journeys they'll want to follow. That takes time."
Comcast, which earlier this year fell to fifth place in the ratings, has little choice but to be patient.
Jonathan Berr does not own shares of the listed stocks. Follow him on Twitter @jdberr.
- California city to bail out underwater mortgages
- Government Motors is almost no more
- Trader Joe's makes an Obamacare trade-off
No more Seacrest. No more quickies Q&A shows. Terrible. Give us some quality programming.
Enough of empty contents!!
What is the big deal about Seacrest hosting everything? Give somebody else a job.
This show is as good a reason as I know to avoid NBC this fall. They seem like they're throwing anything they can get their hands on against the wall, hoping and praying that SOMETHING will stick.
Lately paint drying wins a higher audience share than NBC prime time.
The novelty wore off after the first night ... PLUS there's Seacrest, too.
I generally like game shows and would've given it a try, however:
1) Too Complicated
2) Cross between game show and reality tv... are the winners row people living there? What is that all about?
3) Does the contestant make money just sitting there while the commercials roll?
4) Don't care for Ryan Seacrest
Basically, if I can't understand the game (or any show for that matter) why would I watch it?
Copyright © 2014 Microsoft. All rights reserved.
Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.
[BRIEFING.COM] The major averages began the new trading week on a slightly lower note with small caps leading the weakness. The Russell 2000 shed 0.3% while the S&P 500 slipped less than a point with six sectors ending in the red.
Equity indices began the day in negative territory with only the Nasdaq (-0.04%) making a very brief appearance in the green. After sliding through the first hour of action, the major averages reversed and spent the remainder of the session climbing off ... More
More Market News
Like many companies this winter, the fast-food giant blamed a drop in same-store sales on the weather. But could its problems be bigger than a snowbank?
MUST-SEE ON MSN
- Video: Easy DIY smoked meats at home
A charcuterie master shares his process for cold-smoking meat at home.
- Jetpacks about to go mainstream
- Weird things covered by home insurance
- Bing: 70 percent of adults report 'digital eye strain'