NFL's Manning brothers rap in new DirecTV ad
The quarterbacks show off their musical talents while promoting Sunday Ticket Max in the new ad, which was filmed in New Orleans.
NFL quarterbacks Eli and Peyton Manning aren't known to shy away from advertising opportunities. Their latest for DirecTV (DTV) includes a special treat: rapping.
The three-minute ad follows the wig-wearing Manning brothers around New Orleans as they rap about watching football on their phones using Sunday Ticket Max. Background singers dance on balconies, Eli steps through a portrait of Alexander Graham Bell, and a break-dancer shows off his moves.
At one point, the brothers point to a man talking on a phone. "Look at this guy using his phone as a phone," Peyton raps. "Your phone ain't for callin', your phone's for footballin'."
Neal Pilson, president and founder of Pilson Communications, spoke with Bloomberg on Wednesday about the ad's importance to DirecTV.
"It's a marvelous promotion, very well done and I might say pretty expensive," he said in the report. "It took them a while to produce that. They did a great job."
The ad ends with DirecTV contact information and the hashtag #footballonyourphone, suggesting viewers take their thoughts to social media – perhaps on their phones.
DirecTV pays the NFL $1 billion dollars a year for Sunday Ticket, where subscribers can to watch the entirety of every game on Sunday with features like player tracker and real-time statistics. For $15 more per month, Sunday Ticket Max can be viewed on a computer, tablet, or phone.
The network's new ad suggests potential places to enjoy football on your phone: on a date, at the bank, on the toilet, or while buttering a scone.
"It's sports everywhere. It's become the mantra for a lot of the sports product," Pilson said in the report. "Most of the other leagues are doing exactly the same thing."
DirecTV uses Sunday Ticket to build its subscriber base as well as subscriber fees, according to Pilson. He said he does not know whether the network will have to pay more to keep the package exclusively on its satellite channels, but suggested it would do so.
Sports are more than just programming for DirecTV, he said.
"It's a business driver," Pilson said in the report. "Sports is a strategic asset now for satellite and for cable. It drives the entire business."
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