Nike mixes up North and South Carolina on T-shirt
The company wanted to promote the Carolina Panthers, but its shirt used a map of the wrong state for the team to the north.
North Carolina, South Carolina -- same difference, right?
Apparently the states are interchangeable to Nike (NKE), which has proved not only to be one of the most effective sports-apparel marketers around but one of the most geographically challenged.
Nike fumbled with a T-shirt (pictured) celebrating the Carolina Panthers, the football team based in North Carolina. It paired the team's logo with a graphic of South Carolina, Charlotte Observer columnist Scott Fowler reports.
Since the error was pointed out, Nike has pulled the link to the $32 shirt and is investigating the error.
"It indicates that someone associated with Nike believed that the Panthers play in South Carolina. Or that North Carolina's silhouette looked like South Carolina. Or something," Fowler notes.
Nike last year made another gaffe that managed to hit both cultural and geographical hot buttons. The company released a pair of limited-edition shoes called Black and Tan, which in the U.S. refers to a drink made with both Guinness and a pale ale. In Ireland, the reference isn't nearly as enticing, instead referring to a British paramilitary group that attacked civilians during the Irish War of Independence.
Nike isn't alone in struggling with geography. A 2006 survey from National Geographic found that only half of young adults ages 18-24 could identify New York or Ohio on a map.
And then there's South Carolina's own geography whiz, the state's 2007 Miss Teen USA contestant, Lauren Upton. She became an Internet sensation after muddling a question about Americans' lack of geographical knowledge, babbling about lack of maps and adding that U.S. education "should help South Africa."
Still, Nike's mix-up apparently touched a nerve with some of the team's fans. One commenter on Fowler's blog complained, "We still have to endure the name "CAROLINA Panthers" instead of the "CHARLOTTE Panthers," (as) it should have been in the first place."
Follow Aimee Picchi on Twitter at @aimeepicchi.
Maybe they don't teach geography as well as they did when I was in school.
Since it is the Carolina Panthers, wouldn't it make since to have both states on the T-shirt?
I could've sworn when the Panthers joined the league, they were introduced as the CAROLINA Panthers... that they were going to represent both South and North Carolina as one even though their stadium is in Charlotte.
I like the shirt... I don't think this was an accident at all.
Copyright © 2014 Microsoft. All rights reserved.
Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.
[BRIEFING.COM] The stock market ended the Tuesday session on a lower note after generally upbeat earnings took the back seat to geopolitical concerns. The S&P 500 (-0.5%) and Nasdaq Composite (-0.1%) ended on their lows, while the Russell 2000 (+0.3%) displayed relative strength.
Once again, market participants were focused on quarterly reports in the early going, but geopolitical worries overshadowed the impact of mostly better than expected earnings. Specifically, equities ... More
More Market News
After enjoying a smooth rise in stock prices since May, investors are about to be hit with another bout of volatility.
MUST-SEE ON MSN
- Video: Easy DIY smoked meats at home
A charcuterie master shares his process for cold-smoking meat at home.
- Jetpacks about to go mainstream
- Weird things covered by home insurance
- Bing: 70 percent of adults report 'digital eye strain'