Paula Deen products pile up in warehouses

Suppliers are stuck with trailer loads of licensed goods as the celebrity chef loses her show and sponsors.

By Jason Notte Jul 3, 2013 2:29PM
Paula Deen spice grinders (© Chris Walker/Chicago Tribune/MCT via Getty Images)Think it's tough being Paula Deen and losing your television show and sponsorships because you admitted in a deposition that you dropped N-bombs and wanted black waiters to serve guests at a wedding "Southern plantation-style"?


Imagine being a supplier stuck with warehouses full of Paula Deen merchandise because of all of the above.


As Deen fields offers from porn sites and her accuser insists racism and discrimination were only a portion of Deen's broader abuse of power,  CNNMoney notes that suppliers of Paula Deen products lose their deals with Wal-Mart (WMT), JCPenney (JCP), Target (TGT), Home Depot (HD) and QVC. They're also stuck with Paula Deen-branded cookware, dishes, food products, a furniture line and greeting cards.


That amounts to 330 tractor-trailer loads of Paula Deen products in the past six years, according to Panjiva, a company that tracks global shipments of goods coming to ports in the United States. Produced in China, Hong Kong and Thailand, those products made their way to the U.S. through importers such as California cookware distributor Meyer Corp., which holds the licensing rights for Paula Deen cookware and tableware.


Meyer alone has imported 75 trailer loads of Paula Deen goods since 2007 and holds just one of the 17 licenses issued by Paula Deen Enterprises. Michaels craft stores also holds one of the Deen licenses, but it slashed its Deen-related imports by 18% last year from 2007 after the sugar-, butter- and fat-loving star announced that she had diabetes.


So what happens to all of those Paula Deen pots, pans, candles and other tchotchkes? Many will have to be rebranded by suppliers with the name of the next flavor of the moment -- not exactly a challenge with the glut of celebrity chefs still cashing in on their 2000s heyday. In a worst-case scenario, they are resigned to the same fate as T-shirts declaring the San Francisco 49ers the winners of this year's Super Bowl.


"Some of this excess inventory could end up in deep-discount stores. Some will be sent back to factories to rebox and sell under some other brand," Marshal Cohen, the chief retail analyst with market research firm NPD Group, told CNN. "Some of it could even end up in overseas markets."


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837Comments
Jul 3, 2013 3:24PM
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black people call each other the "n" word all the time and that's allowable --------nice double standard going on there with a race that gets more benefit and hand outs than any other group in modern history ----- of course that will change with all the Mexicans in this country who breed faster than bunnies ----- ok so you think my comments are racist ----- think about it though ------is stating facts racist ------- no uncomfortable maybe but not racist

Jul 3, 2013 3:28PM
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Don't take this out on Paula .... she's not the one to pull out.  At least put it on the shelves until it is sold out... cause I'd still buy it!!!!!!!!!!
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This has been one of most bizzare things I've seen. I wasn't about a slur it was about something else that did not come out for days.  Immediately people and companies want to join the persecution. Meanwhile, people kill each other, abuse children and this is considered everyday activites.  I think  the people of this country need to take a good hard look and the shamefull people they have become. I would hope that the people and companies who jumped on this sick band wagon are looking in the mirror each time they get ready for another day and grab that gusto for who are they plotting against and who are they going to destroy next. Don't feel bad Paula, now you get to see the trash for what they are.
Jul 3, 2013 3:27PM
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How about just dontate it to food banks and homeless shelters, am pretty sure those people could care less what Paula Deen said. Food is food. Put it to good use.
Jul 3, 2013 3:29PM
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BOYCOTT  ALL BLACK PRODUCTS THEN !!!!!  The door swings both ways ya know
Jul 3, 2013 3:25PM
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Paula Deen will bounce back and if not then she better rely on any monies she saved or the help of her family ------- never was a big fan but she is being railroaded.
Jul 3, 2013 3:34PM
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This is so outrageously out of proportion.  The punishment most certainly DOES NOT " fit the crime."   And the goon Alex Baldwin can be a total threatening tyrant and it is OK?   Ridiculous!!!
Jul 3, 2013 3:35PM
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I'd buy some of it... Just to tick some people off... Get over yourselves you selfish morons... It was over 20 years ago... Let it go....
Jul 3, 2013 3:36PM
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As a Paula Deen supporter and fan...is someone really expecting me to feel sorry for these company's. I have not one ounce of sympathy for the spineless way in which the Food Network or the likes of Walmart, Target and so on have treated this woman. 
Jul 3, 2013 3:35PM
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So let me know where Paula's goods are going. I still LOVE Paula Deen and would like to get some of her cookware cheap! So she said a politically inappropriate word. Who hasn't in their life???? People need to get off their self assigned high horses and find a hobby other than trying to bouy themselves up off of others misgivings. Let's don't use ethnicity (notice I didn'st say race) to get a leg up on the other.
Jul 3, 2013 3:30PM
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I don't agree but......stick a fork in her ...she's done.The liberal media hates her because of her southern roots.If she was black and everything was the same the public wouldn't hear about this.The liberal media needs stories like this to stir the race pot.Blacks and every other race on this planet can be just as racist.Blacks in Africa sold their own race to the slave buyers.They are just as guilty if you want to place guilt.
Jul 3, 2013 3:24PM
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So Lisa Jackson hurt a lot of people besides Paula D. And so did Walmart, JC Penney, Sears,
Smithfield, QVC, etc.. All the jobs lost in USA, China, Thailand, etc.. All because of Paula's poor sense of humor 30 years ago.

Jul 3, 2013 3:33PM
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This is what happens when the low life liberals take control of things and it will get worse
Jul 3, 2013 3:30PM
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Give it to needy families & in the process you restore Paula Deen's name.  It would be great Public Relations and would help all the damage control that has been done.
Jul 3, 2013 3:30PM
Jul 3, 2013 3:26PM
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Yep, if only the gullible masses would wake up and realize that all those celebrity-endorsed products are just that: some cheap crap produced by an overseas company that the celebrity has licensed his/her name and image in exchange for a cut of the profits. Most of the celebrities have never even seen the products they are endorsing, much less had any hand in the design (I'm looking at you Martha). You could probably go to the local dollar store/knockoff center and get the exact same cookware or whatever at a fraction of the price and without the celebs picture plastered all over the carton.

 

BTW:  Can there be such a thing a "Garlic Sea Salt"?  Sea Salt is made by evaporating sea water, and last I checked Garlic doesn't grow in the sea!

Jul 3, 2013 3:29PM
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sometimes folks have to hit rock bottom to start all over again,she'll be okay
Jul 3, 2013 3:18PM
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Replace the label.  No one will know.
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