Stop-and-frisk ruling jolts Taser stock

A federal judge orders New York police officers to wear cameras. The stun gun company that makes those cameras is already reaping the benefits.

By Jason Notte Aug 27, 2013 4:10PM
The Mesa Police Department showcase the Camera System Axon Flex Officer device on September 25, 2012 (© Eduardo Barraza/Demotix/Corbis)When a federal judge orders one of the nation's largest municipal law enforcement agencies to use a particular product, you'd better believe that product's makers and its investors will be popping bubbly immediately thereafter.

Judge Shira Scheindlin may as well have had bottles of Moet & Chandon shipped to Taser (TASR) after she declared that the New York Police Department's controversial stop-and-frisk policy unlawfully targeted blacks and Latinos.

As part of her decision, she ordered the NYPD to enter a one-year pilot program outfitting some of its officers with wearable cameras – and Taser makes the majority of such cameras currently on the market.

As a result, CNNMoney reports that Taser's stock has jumped more than 30% in the past two weeks as investors bet the company's Axon wearable cameras (pictured) will be a must-have accessory for officers in the Big Apple.

Right now, Axon sales are minute. Taser's entire video segment makes up only 6% of its total revenue, but that share is growing as cities including Dallas, Albuquerque, N.M., and Greensboro, N.C., have announced plans to equip officers with Axon cameras. That more than tripled the camera's sales in the second quarter.

Though New York City is appealing the judge's ruling, law enforcement groups think it might be a good idea to put cameras such as the Axon on cops regardless of the case's outcome. A recent study conducted by the Police Foundation showed that there were less than half as many incidents involving the use of force during police shifts when the cameras were used than during shifts without cameras. The same study showed a nearly 90% drop in the number of police complaints from civilians after cameras were put into use.

Other companies make cameras similar to the Axon, including Panasonic (PCRFF)Digital Ally (DGLY) and Vievu. Steve Dyer, senior research analyst at Craig-Hallum Capital Group, told CNNMoney that Taser is the clear leader in the market, while analysts boosted their price target for Taser shares 15% after the judge's ruling.

Where the NYPD goes, much of the rest of the nation's law enforcement community tends to follow, which could mean a lot more demand for wearable cameras. For a company more commonly associated with, and scrutinized for, its stun-gun sales, a little help from a non-weaponized device could provide just the jolt Taser is looking for.

More on moneyNOW

Aug 27, 2013 4:56PM
IF I was a cop, I would want to be wearing a camera.  Police brutality claims could easily be brushed off with proof.
Aug 28, 2013 2:06AM

Wow, ever notice how "white guilt" is all the rage nowadays? First it was O.J. and then Trayvon and now this. Someday we're going to have more black and Latino politicians in charge and when that happens I guarantee you there will be an end to the thug life and no more hall passes. We should have a lottery and execute 3 out of 5 prisoners just so we can save on the taxes. There should be a first strike allowed for juveniles but a second strike should be the death penalty. You have nurture gone wrong and bad genetics at play and the mercy should stop and the white guilt needs to end because we are so broke there is nothing left to take care of our old and sick who worked hard and deserve our compassion. Thugs should die. Drug dealers gone. So many kids are self-medicating with narcotics because the schools have failed and the parents have failed to get them to a physician and get them diagnosed properly. Others are just plain born bad. Time to cull the herd. I also have noticed the media no longer publishes the black perpetrators of crimes. Does the guy who shot the baby in the face deserve life in prison or death? Be honest. Thumbs up is fry them all. 

Aug 27, 2013 10:24PM
As the power of the state expands, the police have been behaving more and more like the KGB. People have been beat up by the police, tased, and one guy had his dog shot dead for recording the police. Most police don't behave this way. but those that do should lose their badges.
Aug 27, 2013 8:38PM
Race Race Race; They stop all punks! just happens that as a % of population just like jails are minorities! get over it!
Aug 28, 2013 9:28AM
I concur with Wolphi.  Far too many of the complaints alleging police brutality cannot be refuted by the officer.  It is far too easy to make assertions against them when no one is looking.  I think that may be the real reason for the 90% drop in complaints from civilians against police when cameras are involved.  They know that the camera will not substantiate their bogus claims.  And I am not normally a fan of police officers, but honestly believe this to be true.

In the Defense of cameras:   There is a new war on the American people and their patriotism for American values.   This war has been previewed and staged for implementation by first having a war on Blacks.


There has been a war on blacks, but it is not perpetrated by the Caucasians or the police.  It has been perpetrated by the Federal Gov't and its allies.   There are means to the end.


If the police profile, there is a reason for the profiling.   There is a disproportionate number of blacks doing harm.  But why is that?  I believe it is self-inflicted by leaders of their movements.   The majority of these young people are trained to have the "poor me" syndrome from birth put upon them by their leaders for a very greedy reason.   Money and power. 


Case in point:

Of the annual abortions in America, over (33%) 1/3 are performed on black women, yet the black population in America is only 12 1/2% of the total.   Who backs the killing of these babies?  Democrats.  Who helps vote Democrats into office each session by nearly 100%?  Blacks.  

Margaret Sanger, the founder of Planned Parenthood said this:

"We should hire three or four colored ministers, preferably with social-service backgrounds, and with engaging personalities. The most successful educational approach to the Negro is through a religious appeal. We don’t want the word to go out that we want to exterminate the Negro population….”   Does this sound familiar?   People like Revs. Al Sharpton, Jesse Jackson and others are making a monetary killing for their causes on these issues.   Their rallying cries, Black Power!


So Police should be wearing cameras, just to protect themselves from being called racists (whether they are white, black or Hispanic, etc).  It is a good policy that brings the right person to justice without quibbling.   It should bring to a halt the semblance that Blacks are being picked on, and that police are the bad guys.  


Don't wait for the next onslaught to American values by the Federal Gov't and its allies.  Vote to reverse the tragedy that is coming our way.


Just about every vehicle driver in Russia and surrounding areas have dash cams for protecting themselves in vehicle collisions.   The camera shows what really happened.  


After watching the new show on cable about the workings of the brain (Brain Games), everyone will be wearing a camera just to remember what they did during the day so they can get the story straight when they come home late for supper.

Aug 28, 2013 9:48AM
I don't know why, but it's all Obama's fault.
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