Sunday Ticket in play as Google chats up NFL

CEO Larry Page recently met with league executives. One topic on their agenda was the popular game-streaming platform currently hosted by DirecTV.

By Julie K Balise Aug 21, 2013 5:07PM

The NFL may be seeking a new home for its Sunday Ticket series. One possibility is Google, CNBC's Carl Quintanilla reported on Wednesday.


He said that Google (GOOG) CEO Larry Page recently met with NFL Commissioner Roger Goodell and league executives. On their agenda was rights to the league's Sunday Ticket, where subscribers can enjoy the entirety of every Sunday game and special features.


DirecTV (DTV) currently pays the NFL $1 billion a year to broadcast Sunday Ticket. The deal runs through the end of the 2014 season.

CNBC's Julia Boorstin said the NFL is looking to increase that price. It makes sense for the league to talk with everyone, she said, including cable companies and digital distributors.


"I think this far from a done deal and I think we have to remember that they are still in talks with DirecTV, and DirecTV does not want to lose this asset," she said in the report. "Having NFL Sunday Ticket really did help to put DirecTV on the map and I bet they'll fight to keep it."


© Joerg Koch/Getty ImagesGoogle is already on the map in many countries, according to Rich Tullo, of Albert Fried & Company. The Internet giant's global audience could prove advantageous over DirecTV, which is only available in the U.S. and Latin America.


Tullo said Google has a "really good shot" at making a deal with the NFL.


"It's not just about money, it's about building a business plan around the assets," he said in the report. "One thing about Google is they own YouTube. YouTube is all about serial viewing. If you look at Sunday Ticket, what is that? That's serial viewing."


Tullo said the two companies have the ability to help each other out. Google could help the NFL fill stadiums, while the NFL Sunday Ticket could help expand Google's streaming platform.


Boorstin said an NFL deal with Google would probably not be ad supported. She pointed to YouTube's current subscription options and said a Sunday Ticket would likely fall into something similar.


More from money NOW

Aug 21, 2013 6:07PM
I tell you this much, if NFL goes to some kind of pay per view crap I will be done with NFL football forever.
Aug 22, 2013 9:07AM
This would be the beginning of the end for cable and satellite.  THe only thing that keeps people from dropping them right now is trying to keep their sports.  Once cable and satellite lose their monopoly on those, the slope will get real steep.
Aug 21, 2013 6:26PM
What do you think direct tv is? It's pay per view 
Aug 22, 2013 8:42AM
Why doesnt anyone mention that Microsoft has already moved into a close relationship with the NFL for content for the new Xbox One.  Sure they have already also inquired about Sunday Ticket as soon as the DirectTv agreement expires.  For instance now NFL.Com Fantasy Football is integrated with Xbox One.  You can watch the game and along side a game have a fantasy app that immediately gives you options to see the play where your fantasy player just did something.  

Please help us to maintain a healthy and vibrant community by reporting any illegal or inappropriate behavior. If you believe a message violates theCode of Conductplease use this form to notify the moderators. They will investigate your report and take appropriate action. If necessary, they report all illegal activity to the proper authorities.
100 character limit
Are you sure you want to delete this comment?


Copyright © 2014 Microsoft. All rights reserved.

Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.

Trending NOW

What’s this?


[BRIEFING.COM] The S&P 500 (-0.1%) continues hovering right below its flat line with heavily-weighted sectors like financials (-0.2%), industrials (-0.1%), and technology (-0.5%) pressuring the broader market.

On the upside, countercyclical telecom services (+0.6%) and utilities (+0.7%) sport solid gains, but the two groups carry little influence over the broader market since they represent just 5.4% of the entire S&P 500. Meanwhile, the top-weighted sector-technology-accounts ... More