Sunday Ticket in play as Google chats up NFL

CEO Larry Page recently met with league executives. One topic on their agenda was the popular game-streaming platform currently hosted by DirecTV.

By Julie K Balise Aug 21, 2013 5:07PM

The NFL may be seeking a new home for its Sunday Ticket series. One possibility is Google, CNBC's Carl Quintanilla reported on Wednesday.

 

He said that Google (GOOG) CEO Larry Page recently met with NFL Commissioner Roger Goodell and league executives. On their agenda was rights to the league's Sunday Ticket, where subscribers can enjoy the entirety of every Sunday game and special features.

 

DirecTV (DTV) currently pays the NFL $1 billion a year to broadcast Sunday Ticket. The deal runs through the end of the 2014 season.

CNBC's Julia Boorstin said the NFL is looking to increase that price. It makes sense for the league to talk with everyone, she said, including cable companies and digital distributors.

 

"I think this far from a done deal and I think we have to remember that they are still in talks with DirecTV, and DirecTV does not want to lose this asset," she said in the report. "Having NFL Sunday Ticket really did help to put DirecTV on the map and I bet they'll fight to keep it."

 

© Joerg Koch/Getty ImagesGoogle is already on the map in many countries, according to Rich Tullo, of Albert Fried & Company. The Internet giant's global audience could prove advantageous over DirecTV, which is only available in the U.S. and Latin America.

 

Tullo said Google has a "really good shot" at making a deal with the NFL.

 

"It's not just about money, it's about building a business plan around the assets," he said in the report. "One thing about Google is they own YouTube. YouTube is all about serial viewing. If you look at Sunday Ticket, what is that? That's serial viewing."

 

Tullo said the two companies have the ability to help each other out. Google could help the NFL fill stadiums, while the NFL Sunday Ticket could help expand Google's streaming platform.

 

Boorstin said an NFL deal with Google would probably not be ad supported. She pointed to YouTube's current subscription options and said a Sunday Ticket would likely fall into something similar.

 

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4Comments
Aug 21, 2013 6:07PM
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I tell you this much, if NFL goes to some kind of pay per view crap I will be done with NFL football forever.
Aug 22, 2013 9:07AM
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This would be the beginning of the end for cable and satellite.  THe only thing that keeps people from dropping them right now is trying to keep their sports.  Once cable and satellite lose their monopoly on those, the slope will get real steep.
Aug 21, 2013 6:26PM
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What do you think direct tv is? It's pay per view 
Aug 22, 2013 8:42AM
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Why doesnt anyone mention that Microsoft has already moved into a close relationship with the NFL for content for the new Xbox One.  Sure they have already also inquired about Sunday Ticket as soon as the DirectTv agreement expires.  For instance now NFL.Com Fantasy Football is integrated with Xbox One.  You can watch the game and along side a game have a fantasy app that immediately gives you options to see the play where your fantasy player just did something.  


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