Taco Bell says: Wake up with a waffle taco
Test-marketing of the 460-calorie breakfast menu item is expanding, and for the company the stakes are high.
The chain yesterday announced plans to expand test-marketing of the waffle taco as it prepares to bolster its breakfast offerings next year. Diners can find the waffle sandwich at about 100 locations in Fresno, Calif., Omaha, Neb., and Chattanooga, Tenn. starting Aug. 8, according to Nation's Restaurant News (NRN).
From a nutritional prospective, the waffle taco packs 460 calories and 30 grams of fat, which is better than some sandwiches and worse than others. Taco Bell also is offering healthier breakfast options such as oatmeal with fresh berries, a fruit-topped yogurt and a granola parfait, which should be welcome news to people watching their diets.
The stakes for Yum are high with the waffle taco. As NRN noted, Americans spend about $42 billion annually on breakfast in restaurants, one of the few bright spots for the industry. Taco Bell's strength has helped Yum offset the declines at its China restaurants caused by concerns about the safety of its food sold there.
U.S. same-store sales at Taco Bell, a key measure of sales activity as stores open a year, rose 2% in the most recent quarter.
Reviews of the waffle taco have so far been mixed.
Writing on Serious Eats, Erin Jackson proclaimed, "If they could, my taste buds would have called the cops." Jezebel's Erin Gloria Ryan declared the breakfast sandwich to be "an abomination."
Other reviewers were kinder.
E! Online proclaimed on Twitter, "We are losing our minds that this is now a thing!" One Instagram user cited by The Atlantic found the sandwich to be "awesome."
Whether investors will find the waffle taco to be yummy remains to be seen. Shares of the fast-food operator were up fractionally in early Wednesday trading.
Jonathan Berr does not own shares of the listed stocks. Follow him on Twitter @jdberr.
More on moneyNOW
Copyright © 2013 Microsoft. All rights reserved.
Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.
A single winner could take home the largest prize on record in the drawing Tuesday.
- 5 things that won't affect your credit scores
- Chinese investors are buying up Detroit
- The 7 deadly sins of winter driving
- 8 questions to ask before Mom and Dad move in
- High deductibles fuel new worries of Obamacare sticker shock
- How to use your credit card to donate to charity
- Try this instead of raising the minimum wage
- People left $500,000 in coins at airports last year
- How your driving can affect your credit
[BRIEFING.COM] The stock market is down today, but for the most part continues to exhibit a good bit of resilience to selling efforts. Just when it seems as if sellers are going to take control of the action, their efforts get thwarted with renewed buying interest.
One area of the market, though, that has proven to be less resilient in recent weeks is the small-cap universe. Including today's 0.7% decline, which leads all major indices, the Russell 2000 is down 1.8% this month ... More
More Market News
Dropping channels you never watch from your cable service could actually cost you more money.