Thai chicken shop replaces KFC's Sanders with Hitler

Yum Brands, the chain's parent, threatens legal action against a Bangkok eatery that's cashing in on a troubling trend.

By Jason Notte Jul 8, 2013 2:46PM
A Hitler Fried Chicken shop in Thailand ( via @andrewspoooner via twitpic)Colonel Sanders may not be one of the People for the Ethical Treatment of Animals' favorite folks, but even his most vehement critics can concede that Yum Brands' (YUM) KFC mascot isn't a fascist dictator looking to control Europe and wipe out entire populations.

But that distinction was apparently more than a fried chicken joint in Thailand could fathom. A Bangkok restaurant co-opted the KFC logo and replaced Colonel Sanders' image with that of Nazi leader Adolf Hitler for its "Hitler" fried chicken shop.

Yum Brands and KFC are now threatening legal action against the restaurant after the sign was brought to their attention by Footprint Thailand Handbook author Andrew Spooner, who tweeted an image of it in May.

"Very bizarre Hitler Fried Chicken shop in Thailand. I kid you not. Complete with pic of Hitler in bow tie," Spooner noted.

Is it just a case of cultural wire-crossing or perhaps a tasteless play for publicity? If only that were so. CNNTravel noted back in February that the Hitler image has become a cultural icon and a fashion statement among Thai youths. McDonald's (MCD) mascot Ronald McDonald was pictured with a mustache similar to Hitler's in the CNN story, which noted that Hitler's image has taken on similar pop-culture significance in South Korea, Japan and India.

At shops in Bangkok, for example, T-shirts featuring Hitler as a Teletubby, a panda and a Japanese-style comic book character are sold alongside similar caricatures of Michael Jackson, Che Guevara and Kim Jong-Il.

"It's a lack of exposure to history," Harry Soicher, a Romanian who teaches at a Bangkok high school, told CNN. "If you don't live in Thailand, you may find it hard to believe they really mean no harm."

Bangkok resident Alan Robertson told The Daily Mail the chicken was "pretty good" and said his server told him the shop's owners thought Hitler was a "good image." Yum Brands' response: Get your ignorant hands off our mascot.

"We find it extremely distasteful and are considering legal action since it is an infringement of our brand trademark and has nothing to do with us," a spokesman for Yum told The Huffington Post.

More on moneyNOW

Jul 8, 2013 3:47PM
Jul 8, 2013 3:48PM

New to their menu:

The Goebbels Chicken sandwich

Him Himmler's Chicken Nuggets

The Gestapo Meal Deal, free Hitler Youth knife included

SS gravy bowl



Jul 8, 2013 3:44PM
Actually, Hitler would have been a great hit with the people at PITA.   For the most part a vegitarian, he published several articles that dealt with the humane way to kill animals for food.   His prescribed method for lobster is still considered today to be the most humane way to cook them, and is used world wide.   But as a young person that grew up in post WW2 Germany, I to find the casual promotion of Hitler and his likeness somewhat worrisome.  Those that dont learn from the past are doomed to repeat it.   Over and over again apparently......

Jul 8, 2013 4:10PM
i find this more a commentary on their lack of historical education. if their younger generation truly knew the horrors this man created and what he truly represented they wouldn't think it's such a "fun" image.
Jul 8, 2013 3:42PM
With a motto . . . "you will like it -- or else". 
Jul 8, 2013 3:32PM
Jul 8, 2013 5:01PM
Their teens like images of Hitler, ours wear images of Che Guevara; who is the more ignorant of history?
Jul 8, 2013 4:02PM
I wonder if somewhere these Thai teens have mixed up the image of Hitler with Charlie Chaplin?
Jul 8, 2013 3:01PM
Opening next to a McDowll's near you.
Jul 8, 2013 4:33PM
What do you expect?! Those folks will kill you over cab fare!
Jul 8, 2013 5:00PM
Saw all that BS about 'not knowing' in Korea and Japan where they think 'Gestapo Coffee Shop' was cute with waitresses attired in black leather mini-skirts and jack boots and swastika arm bands.  BUT try and open an 'A-Bomb Coffee Shop' in Japan or a 'Comfort Girl Hair Salon' in Korea and watch the dinks start screaming foul.
Jul 8, 2013 3:05PM
Try their Less Than Original Recipe Chicken.
Jul 8, 2013 4:59PM
No different than all the dumb posters of the murdering thug Che Guevera.
Jul 8, 2013 4:59PM
I've heard of the Soup Nazi and now the chicken Fuhrer?
Jul 8, 2013 3:59PM
i do not think wwII is a major history lesson in thailand . however hitler chicken is just  a little over the top even in bangkok . do the servers wear striped clothing . maybe we have less problems in america than we think we do .
Jul 8, 2013 3:47PM

Just think of the cooking show Hitler would have had...

Jul 8, 2013 4:05PM
some clever posts...if not in bad taste. Can only imagine if they'd replaced sanders for mlk. Nobody would dare say anything remotely funny about that.
Jul 8, 2013 4:14PM
Jul 8, 2013 5:12PM
I love it.   The uneducated pop-culture generation is starting to shoot at itself.

Hitler, Michael Jackson, Che Guevara and Kim Jong-Il.   Wait they left off the other progressives --- Stalin, Mao, and Obama

Jul 8, 2013 5:19PM
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