Guinness ad becomes touching sensation
The spot is winning praise for its surprising twist and compassionate message. Warning: It might just give you goosebumps.
A new commercial by Guinness doesn't need flashy graphics or hot women to get your attention. All it needs are a surprising twist and a heartwarming message about friendship and love.
The ad, which the Copyranter website says was developed by BBDO New York, has become a viral hit, with millions of views online. It starts off simply enough, with six men in wheelchairs playing an intense game of basketball at the gym.
After the game ends, one player says, "I'm getting better at this." He and four other players get up from their wheelchairs and walk away, but one player remains in the wheelchair. "Next week, buddy," one of the players says.
Next, we see the men at a pub sharing beers after their game, and one of them is still in his wheelchair. The narrator says: "Dedication. Loyalty. Friendship. The choices we make reveal the true nature of our character."
The ad appears to be a blatant rip-off of this commercial from Indian company Mother Daily, but that isn't slowing the praise it's receiving. Guinness is owned by Diageo (DEO).
"Guinness distinguishes itself from its competitors by aligning its product with a brand of masculinity that has long been absent from beer advertising," Business Insider writes. Copyranter says the spot "will give you the chills."
Adweek notes that Guinness is able to capture the true essence of friendship in fewer than 20 words. "The bond among true friends is one forged of iron -- hardened, powerful and time-tested," John Tejada writes. "Nothing strengthens that bond more than friendly competition -- testing your physical abilities, challenging and pushing each other despite your disadvantage."
- Smith & Wesson misfires on Wall Street
- This town has America's fastest Internet
- Recycling 'Robocop' won't save movie studios
I don't drink Guinness, but I will buy one just to support this great advertising campaign.
Good commercials are rare-most just throw in a dog for no reason. Good job Guinness!
Is it real? or just for the commercial? I love Guinness, by the way....it's my favorite beer. Thanks for posting such an awesome thing.....I'm just hoping it's real and these guys really do exist.
Copyright © 2014 Microsoft. All rights reserved.
Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.
[BRIEFING.COM] S&P futures vs fair value: +3.20. Nasdaq futures vs fair value: +5.20. U.S. equity futures trade near their pre-market highs amid upbeat action overseas. The S&P 500 futures hover three points above fair value, which puts the benchmark index on track to challenge its all-time closing high of 1987.98 and the intraday high of 1991.39. Participants have received several quarterly reports since yesterday's close with results coming in somewhat mixed.
On the ... More
More Market News
Do it once a year. This allows the best-performing asset classes to take off and run.
MUST-SEE ON MSN
- Video: Easy DIY smoked meats at home
A charcuterie master shares his process for cold-smoking meat at home.
- Jetpacks about to go mainstream
- Weird things covered by home insurance
- Bing: 70 percent of adults report 'digital eye strain'