Top Super Bowl ticket prices could double

The NFL may boost the cost of club-level seats at February's championship game to $2,600.

By Bruce Kennedy Sep 19, 2013 8:25AM

File photo of Metlife Stadium in East Rutherford, New Jersey (© Per-Anders Pettersson/Getty Images)The idea of watching pro football's premier event from the comfort of your living room couch is looking better by the moment. That's especially true when you consider the upcoming Super Bowl in February will be played outside, in the depths of a New Jersey winter -- and that ticket prices for the championship game might soon go through the roof.


The Wall Street Journal says the National Football League is about to approve a deal that would more than double the cost of the best Super Bowl tickets at MetLife Stadium (pictured) across the Hudson River from Manhattan.


Prices for the choice club-level seats are expected to cost around $2,600 each -- up from the top price of $1,250 at last year's Super Bowl in New Orleans. The next tier of tickets, "according to three league officials familiar with the plan," will run around $1,500, compared to $950 for similar seats at the New Orleans event.


The NFL says about 39% of the 77,500 seats at Super Bowl XLVIII will cost $1,000 and under, with the cheap seats coming in at $500. But that means nearly two-thirds of Super Bowl tickets are a grand or more.


Why the huge markup? "That's because the Super Bowl is an insider's game," notes Peggy McGlone at NJ.com.


"There are no sales to the general public," she adds, "but rather a series of insider lotteries that keep the tickets in the hands of its supporters -- that is, until they turn around and sell them to their favorite ticket broker for a big payday."


And it seems the NFL wants more of that action. "We are looking to close the gap between the face value of the ticket and the true value of a ticket to what has become the premier sports and entertainment event," league spokesman Brian McCarthy said in a statement to The Journal.


Plus, the game is being played in one of America's most densely populated, high-cost regions, so the odds of people paying ludicrous prices for a chance to freeze at the Super Bowl go up.


It's gotten to the point where even New Jersey Governor Chris Christie won't have access to the governor's box at MetLife Stadium for the big game.


"The governor does not have a suite for the Super Bowl," Christie's spokesman said in response to questions from The Star-Ledger of Newark, N.J. Does that mean he'll be watching from a Jersey Shore sports bar? Not likely.


"He is the governor of New Jersey and a huge sports and NFL fan," said the spokesman. "I think it's safe to say that come hell or high water, he'll be in MetLife Stadium somewhere on game day."


More on moneyNOW

13Comments
Sep 19, 2013 11:03AM
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So driving likely through the snow and ice to sit on a cold seat and freeze for 3 hours will cost me a minimum of 500 bucks?  Sorry I will stay home where it is warm, I can have the best beer and good food and watch the game.  
Sep 24, 2013 2:09PM
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Who the hell cares?  Like that many regular people get to GO to the game anyway.  The Super Bowl has turned into a celebration of corporatism.  Corps buy most tickets, they "entertain clients"  and write it off.  I could care less.  The Super Bowl games mostly suck and the 2 weeks of hype is unbearable.  Charge a million a seat I do not care.
Sep 24, 2013 10:10AM
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I wouldn't pay $26 to sit outside in New Jersey in February..., let alone $2600!  And if I stay home I can watch something entertaining at halftime instead of all that nonsense on the field.
Sep 19, 2013 10:08AM
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I'm surprised they don't just sell these things Ebay style to the highest bidder.
Sep 19, 2013 11:34AM
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When my team last went to the Super Bowl, my boss actually asked me if I was going. Really? He's been to two of them when his team played and spent $20,000 each time to take his kids. Um, no. Regular folks watch at home, whether their team is in it or not.
Sep 19, 2013 9:51AM
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PEOPLE WHO KEEP PAYING WHATEVER PRICE THEY SET ON A TICKET ARE GOING TO BE RESPONSIBLE FOR THE END OF THIS GAME SOMEWHERE DOWN THE ROAD. THERE HAS TO BE A LIMIT TO HOW FAR THEY ARE WILLING TO GO.
Sep 25, 2013 2:45AM
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I get about 30-40 tickets a year to this to distribute, they come wont my clients sponsorships.  (Note I do not pay for them myself not does my company--they are a part of the sponsorship package)You buy a bunch of spots in NFL gems or in the Superbowl you can get some too, of course that spot (commercial) will cost you millions…but hey.
I am just happy I have never had to go…nothing worse than spending hours sitting in a box with a bunch of clients talking about sports.
Now if it was the National Championship of College Football, and my team was playing….
Sep 24, 2013 8:26PM
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Hey, NFL - You can shove those tickets right up your fat a$$.
Sep 25, 2013 12:59AM
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So this is why one in five US workers won't retire?
Sep 24, 2013 10:37PM
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And miss the commercials? I record it all, fast forward through the game and watch the commercials. I wouldn't go if they paid me $2,600 to watch a bunch of overpaid knuckle draggers run around a field. I go to the local High School and watch the kids play for the love of the game. Screw the pros, I won't support them.
Sep 24, 2013 9:03PM
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gotta pay those players somehow...
Sep 24, 2013 8:52PM
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I paid more then that for tickets for the two super bowls I went too, so the prices aren't right, and that was over 20 years ago, who are they trying to fool?
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