Twinkies' shelf life gets longer with new recipe

The iconic snack cakes will return on July 15 with an expiration date that's almost twice as long as before.

By Aimee Picchi Jul 11, 2013 10:57AM

Twin pack of Hostess Twinkies (© PAUL J. RICHARDS/AFP/Getty Images)With fans hoping Twinkies are returning for good, the snack cakes will hit shelves on July 15 with one tweak to their longevity: shelf life that's almost twice as long as before. 

The snack cakes will have a 45-day expiration date, compared to their previous 26-day limit, CNNMoney reports. 

While 45 days is a lengthy display time for any baked good, it's far from the urban myths alleging the torpedo-shaped cakes last for decades or even a century. (The reason Twinkies stay fresh longer than most cakes is that they're made without any dairy, according to urban legend site Snopes.)

The longer sell-by date actually isn't completely new. The former Hostess Brands tinkered with the recipe last year to extend the shelf life, but those cakes were made for only one week before the company shut down, CNNMoney noted. Hostess declines to disclose the changes to the recipe. 

Twinkies will return courtesy of its new owners, private equity firms Apollo Global Management (APO) and C. Dean Metropoulos & Co., which are billing the revival as "the sweetest comeback in the history of ever."

Some fans, though, cried foul earlier this week when they found out the new Hostess Brands plans to freeze Twinkies and its other snack cakes, instead of delivering them immediately to stores. Freezing will allow stores to defrost and restock when needed, which will also lower delivery costs for Hostess. 

A Hostess spokeswoman told CNNMoney that the frozen cakes will be shipped only to retailers that ask for them, while others will receive fresh products. 

The real test will come when fans taste the new "improved" Twinkies. For those who've turned to doppelgangers like Little Debbies' Cloud Cakes during Twinkies' absence, it's likely that only an identical taste will satisfy their cravings. 

Follow Aimee Picchi on Twitter at @aimeepicchi

More on moneyNOW

Tags: APOFood
Jul 11, 2013 11:22AM

Are they healthy for you too?I eat potato chips because potatoes are a vegtable.I drink

cheap wine because wine is good for my blood.

Jul 11, 2013 6:33PM
Don't mess with that recipe and no way in hell I'm eating one that's 45 days old..That's stupid and stupid thinking.
Jul 12, 2013 11:24AM

Sounds like one would be eating MORE preservatives....UNHEALTHY food abounds in this country and more is added daily. Is it any wonder why so many people are obese, and have all types of illnesses? YOU ARE WHAT YOU EAT!

Jul 12, 2013 12:40PM
Just what we need , more chemicals to screw us up!!!
Jul 11, 2013 11:24AM

this same article was just done 4 days ago.


how about the article on democrats in the senate screwing college students with higher interest rates?

Jul 11, 2013 11:55AM
Twinkies, they tast good because they are yellow.
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