Twinkies' shelf life gets longer with new recipe
The iconic snack cakes will return on July 15 with an expiration date that's almost twice as long as before.
With fans hoping Twinkies are returning for good, the snack cakes will hit shelves on July 15 with one tweak to their longevity: shelf life that's almost twice as long as before.
The snack cakes will have a 45-day expiration date, compared to their previous 26-day limit, CNNMoney reports.
While 45 days is a lengthy display time for any baked good, it's far from the urban myths alleging the torpedo-shaped cakes last for decades or even a century. (The reason Twinkies stay fresh longer than most cakes is that they're made without any dairy, according to urban legend site Snopes.)
The longer sell-by date actually isn't completely new. The former Hostess Brands tinkered with the recipe last year to extend the shelf life, but those cakes were made for only one week before the company shut down, CNNMoney noted. Hostess declines to disclose the changes to the recipe.
Twinkies will return courtesy of its new owners, private equity firms Apollo Global Management (APO) and C. Dean Metropoulos & Co., which are billing the revival as "the sweetest comeback in the history of ever."
Some fans, though, cried foul earlier this week when they found out the new Hostess Brands plans to freeze Twinkies and its other snack cakes, instead of delivering them immediately to stores. Freezing will allow stores to defrost and restock when needed, which will also lower delivery costs for Hostess.
A Hostess spokeswoman told CNNMoney that the frozen cakes will be shipped only to retailers that ask for them, while others will receive fresh products.
The real test will come when fans taste the new "improved" Twinkies. For those who've turned to doppelgangers like Little Debbies' Cloud Cakes during Twinkies' absence, it's likely that only an identical taste will satisfy their cravings.
Follow Aimee Picchi on Twitter at @aimeepicchi.
Are they healthy for you too?I eat potato chips because potatoes are a vegtable.I drink
cheap wine because wine is good for my blood.
Sounds like one would be eating MORE preservatives....UNHEALTHY food abounds in this country and more is added daily. Is it any wonder why so many people are obese, and have all types of illnesses? YOU ARE WHAT YOU EAT!
this same article was just done 4 days ago.
how about the article on democrats in the senate screwing college students with higher interest rates?
Copyright © 2013 Microsoft. All rights reserved.
Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.
[BRIEFING.COM] With one hour remaining in today's session, the S&P hovers just below its flat line. Although the benchmark index has spent some time on each side of its unchanged level, it is currently on track to settle flat for the day.
Today's participation has been on the light side as only 356 million shares have changed hands on the NYSE floor so far. Meanwhile, market breadth remains tilted to the upside as advancers outpace decliners by a 1.2:1 ratio. Nasdaq +5.23 at ... More
More Market News
Most people hate the idea, according to a recent poll. But the government is inching closer to allowing airlines to make the final decision.