What the new iPhone coming Sept. 10 is missing
It appears Apple is losing its ability to stoke wild consumer enthusiasm for its next upgrade.
Apple chief executive Tim Cook is giving consumers until September to jog their memories. All Things D reports that Apple is scheduled to make its next iPhone announcement on Sept. 10, citing unnamed sources.
That date is later than original estimates and is largely devoid of world-stopping, next-big-thing news about potential Apple TVs or watches. Instead, All Things D reiterates that the most likely new developments will be the streamlined iOS 7 -- which is already being tested -- and a lower-price version of the newest iPhone.
All of this comes during a somewhat murky period for Apple. Total iPhone sales jumped to 31.2 million last quarter from 26 million in the same quarter a year ago, according to Gartner (IT). But that wasn't enough to keep the iPhone's global smartphone market share from sliding to 18.2% from 22.5% over that span.
Phones running Google's Android, meanwhile, jumped from 56.9% of the global smartphone market in first-quarter 2012 to a whopping 74.4% in the first three months of this year. Samsung's share alone grew from 27.6% to 30.8% during that period.
With 1.2% fewer mobile phones being sold worldwide in 2012 than they were a year earlier, there's been some fear of a smartphone slowdown. Apple investors have been particularly wary, dropping the company's share price nearly 28% from a year ago and more than 35% since it topped $700 a share last September.
Apple's acquisition of fingerprint security company Authentec last year and the possibility of a fingerprint sensor might persuade consumers so far wary of the iPhone's notoriously wonky security. But that and a few token upgrades may be scarcely enough to energize a fan base that's been clamoring for faster innovation. In recent years, iPhone upgrades have become as pedestrian as the app updates that show up on the phone's App Store page.
The wondrous advances of Retina displays, high-definition cameras, motion control and universal connectivity have dissolved into mundane tweaks.
In turn, the iPhone has dwindled from a technological and cultural phenomenon to yet another bit of consumer utility. With its market exceptionalism gone, the iPhone now finds itself on an increasingly crowded shelf. In a global marketplace where price and utility are prized over design and exclusivity, it's little surprise that the biggest iPhone revelation of September may be that it's just like everyone else -- price tag and all.
"What the new iPhone coming Sept. 10 is missing"
Interested customers with actual money.
Apple has helped ease the recession by developing a new industry of screen repair centers in malls across the country.
I'm sure this one will keep them busy too.
If the iPhone was made to be water/dust resistant like the new galaxy4 it would be pretty much perfect for me. There has to be a way to make a phone that won't shatter when dropped or fry everything inside when wet. I am an iPhone owner and I love it...I just wish they would improve their durability.
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