When cold beer isn't enough, now it's frozen
Japan's Kirin Brewery has launched its new beverage in LA. It says the slushie-topped brew stays frosty for 30 minutes.
Just in time for summer's last hurrah, or maybe the season's final set of heat waves, comes an answer to many a beer drinker's prayer: a really cold, frosty brew.
And when we say cold, we mean frozen. Japan's Kirin Brewery, a part of Kirin Holdings (KNBWF), has unleashed upon the world its latest invention, Kirin Ichiban Frozen Beer. The draft beer is served via what looks like a converted frozen margarita or slushie machine, and according to a company press release is "topped with a 23°F frozen beer foam that keeps the beer chilled for 30 minutes."The frozen beer is currently available at Dodger Stadium in Los Angeles, as well as some "select restaurants and bars" elsewhere in the city. Kirin officials said they brought the beverage across the Pacific after it became a big hit in Japan.
"After test-launches in Honolulu and Orlando and overwhelmingly positive feedback, Kirin Ichiban Frozen Beer is ready for a larger presence in the U.S.," Randy Higa, president of Kirin Brewery of America, burbled in the press release. "We couldn't think of a better place for this beer to make its California debut than sunny Los Angeles."
Along with La-La Land, Kirin also has plans to launch its frozen beer at locations in Honolulu, New York and at the Japan Pavilion of Walt Disney (DIS) World's Epcot theme park in Orlando, Fla.
But how does it taste? According to a review in the FoodBeast blog, frozen beer "doesn’t taste like much of anything really," although the frozen-yogurt-consistency of the foam did indeed keep the reviewer's beer chilled for a half hour, or a few innings, on a hot day at Dodger Stadium. And FoodBeast noted the 16-ounce beer slushies retailed "at the inflated you’re-stuck-at-a-sports-game price of $10, but may vary at other locations."
The Zagat restaurant rating guide also weighed in on the new Kirin product. "The foam is a lot stiffer than you'd expect," wrote reviewer Lesley Balla, "and the best way to get around it, we found, was to poke a hole in it, even if we still got foam on our nose."
So, in addition to chemically induced brain freeze, I can also get temperature induced brain freeze? Cool, literally, lol.
Now, turn away if you don't like rants...
What I have a serious problem with is the 'auto-play-advertisement' that I can't pause or stop - extreme annoyance. ANY auto-play crap that pops up just because I may show interest in reading an article is just plain intrusive. There ought to be some sort of 'do not call' sort of 'do not play your stupid screaming advertisement' to opt into...we put up with the entire right side of our screens littered with crud that we avoid clicking like the plague - you even try to get my attention by making the ads move in some irritating manner, such that I can't ignore it. One other thing - these f*ing float window surveys that can't possibly work other than to artfully obscure one's selected view are about as annoying as the GEICO screaming pig commercial..
Anyone who continued to read, thank you for letting me rant - I do apologize for the length and tone.
Sometimes I put beer in the freezer to make it slushy.
Nothing wrong with the idea but the price, but $10 is normal for stadium and arena events in major cities. No one makes you buy overpriced items to pay for the overpriced overhead, so no one should gripe.
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