Wimbledon win will net millions for Andy Murray
The man who just gave Britain its first home-court champion in 77 years could see his sponsorship earnings double.
Murray had already won gold at last year's London Olympics, won last year's U.S. Open and risen to No. 2 in the world before defeating Novak Djokovic on Sunday.
Nigel Currie, director of sports marketing agency brandRapport, told CNN that Murray's latest win should double his off-court earnings to nearly $22.5 million per year.
That's still well short of the $71.5 million that fading Swiss tennis star Roger Federer has earned over the past year, but the man who beat Murray at Wimbledon last year has a lengthy head start. Federer, 31, has won 17 Grand Slam tournament titles to Murray's two, but Murray is only 26 and has a powerhouse management team behind him in XIX Entertainment.
That's the same firm that guided soccer superstar David Beckham's off-field career and made him a huge global figure. Currie notes that tennis' worldwide appeal could give Murray a similar boost.
"This sport is one of the most global sports around. It reaches every country,” Currie says. “Therefore the top players in those sports, their names and their faces, are known throughout the planet."
That would make Murray a coveted asset among multinational corporations looking to attach his rising star to their brand. Already, Murray has sponsorship deals with the Royal Bank of Scotland (RBS), Adidas (ADDYY), Head (HEDYY) and watchmaker Rado Switzerland, which is part of the Swatch Group (SWGAF).
Those sponsors are already of the mind that simply associating with Murray has some intrinsic benefits. While their brands are banking on it, Murray may have given his mentor and one of his biggest supports a boost just by name-dropping him after his Wimbledon win. While former tennis great Ivan Lendl was already doing quite well before teaming up with Murray nearly 18 months ago -- The Telegraph points out his mansion in Jura Beach, Fla., and his boutique tennis academy on Hilton Head Island in South Carolina -- Murray's platitudes for Lendl may make his coach's phone and inbox just a bit busier this week.
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