Twinkies will be back -- eventually

The iconic snack food will still have a place on grocery store shelves. How and when are still unclear, though.

By Jonathan Berr Jan 25, 2013 1:24PM
Twin pack of Hostess Twinkies (PAUL J. RICHARDS/AFP/Getty Images)Snack food lovers, great news: Twinkies are coming back. The details haven't quite been hammered out yet, however.

"Somebody's going to make Twinkies -- that's not a concern," an anonymous source close to negotiations surrounding Hostess Brands told The Washington Post. "The question is who and how." 

Twinkie the Kid, the creamy sponge cake's longtime mascot, rode off into the sunset in November when Hostess announced it was shutting its doors after failing to resolve a dispute with its unionized workforce. About 18,000 people lost their jobs.

The business is being sliced up. More than a dozen firms have submitted bids for Hostess' bread business. The snack line, which also includes Yodels, Ring Dings and Devil Dogs,  will sell as well -- though it isn't clear who might buy it.  Little Debbie is not owned by Hostess as an earlier version of this post reported.

The creamy sponge cake has been a staple of the American diet since 1930. It also is an iconic brand, and those don't come on the market that often. Though people may have fond memories of Twinkies, that hasn't translated into sales. According to the Post, Twinkies sales last year were only about $74 million -- small potatoes for Hostess' $1 billion snack business.

Mexico's Grupo Bimbo, the world's largest breadmaker and the parent of Entenmann's, may be a potential Twinkie bidder along with Flowers Foods (FLO), the second-largest U.S. maker of baked goods. A Grupo Bimbo spokesman declined to comment. Flowers Foods agreed earlier this month to acquire Wonder, Nature's Pride and three other Hostess bread brands for $360 million. Among Flowers' other brands are Tastykake, a Philadelphia snack company that the company acquired in 2011. A spokesman for Flowers couldn't immediately be reached.

--Jonathan Berr does not own shares of the listed stocks.  Follow him on Twitter @jdberr.
Post was corrected at 10:13 AM on January 28 to remove erroneous suggestion that Hostess owns Little Debbie.

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Jan 25, 2013 5:01PM
I hope the members of the bakers union are still happy.
Jan 25, 2013 2:13PM

There is a facutal mistake in this post, it states that the Hostess Brands snack line includes Little Debbie.  Little Debbie snack cakes are produced by McKee Foods, a privately held, family-run company.


Jan 25, 2013 4:27PM

Ate my last Twinkie on or about Jan18-19th...Out of the freezer(first time ever froze them,just 2-3)

G-Kids bought a box on-line for me, for Christmas..

Other ones got me a Gift box of Crown Royal/ with the glasses..


Man, Great kids.....Good Whiskey and Great Twinkies.....wahooooo!!

Jan 28, 2013 8:23PM
why is no one talking about the best chocolate Hostess Cupcake, What's going to happen with them?
Jan 28, 2013 5:17PM
DON'T blame the union workers. It was a money grab by the company/upper management that ran the place in the ground, making millions in bonuses in the process, while the supposedly horrid union workers took it up the wazoo AND got the blame.  Educate yourself before crying foul on the workers. Maybe the best person to explain how that works is one of our dear old friends at Bain Capital, the experts at such company destruction and doom.

The possible road to success would be to actually recreate the original product, sans the chemical blob recipe, and give us something fun AND not full of deadly crap. They don't even taste like Twinkies anymore anyway so why mourn the loss? Enlighten yourselves on the ingredients behind the chemical blob....

Jan 25, 2013 7:40PM
Screw the banks. Bail out Hostess and give us Twinkies!!!!!!!!
Jan 29, 2013 3:39AM

For all the union bashers please research how Hostess went under.  Company already threatened bankruptcy 3 years ago and told workers that they needed to help and take a 8% pay cut and freeze pensions.  The union agreed and all was happy....then upper management got huge raises.  Union members were upset of course.  Then the company again asked the union members to take another pay cut which the union members said don't think so and went on strike.


If your boss told you bad times and asked you to take a pay cut to help...would you?  If you did then you find out that your boss gets a raise after you cut your pay.  Then your boss comes back and asks for another pay cut...would you say yes or fight?


Research before people make ignorant union comments.  I work for a union and am proud of what they have done.

Jan 25, 2013 3:30PM
Dolly Madison brands were owned by hostess,,,zingers etc...
Jan 28, 2013 5:27PM

Mmmmmmmmmmmmmmmm......Twinkies...........Will Obama care force us to stop eating Twinkies?




Jan 25, 2013 9:48PM
I want Banana Twinkies and Hotessn Chocolate Cupcakes to come back too!!
Jan 26, 2013 1:53AM
Hey, if the Mexican company gets Twinkies, it will be a great way to smuggle cocaine, just substitute for the filling.
Jan 28, 2013 12:34PM
I can do with out the twinkies.... I like the off brands.  But what I was trying to find the last of were those delicious Orange Cupcakes!  Those are the best and not made by anyone!
Jan 26, 2013 7:14PM

What the damn hell.  Its a freakin twinkie.  Cupcakes, hostess, little debbies, zingers, we love all the little sunshine it brings when it puts the **** smile on our face.  Pull the fricken politics out of your butts, use your heads and realize most everyone wants one of these now and again someone buy the damn companies and put on the market again make billions of people happy along with probably billions of dollars. Yes, it is that simple, just follow thru.

Jan 25, 2013 4:09PM
OMG,OMG,OMG,omg,omg,omg, glory hallelujah !!!!!
Jan 29, 2013 12:54AM
they are back! they are called cloud cakes and are made by little debbie, and the taste just the same!
Jan 28, 2013 10:09PM
Hostess cupcakes, Devil Dogs, Yodels & Wonder Bread, PLEASE!!!!
Jan 28, 2013 9:57PM
I grew up eating Tastycakes and I got them to bring their Butterscotch sponge cakes out to California for a while and now they are no longer in California.  It's called Butterscotch Krimpets and I really miss them.  I will eventually get my favorite treat when I return to Philadelphia and New Jersey area.  We all have things we crave.  I never heard of one company going out of business and everyone in America going crazy over Twinkies. I know they will be coming back and I do hope they do taste the same.  It's like the Philadelphia Hoagie and Philly Cheesestake sandwiches.   
Jan 28, 2013 6:24PM
bahahah i have 1 box of twinkies left
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