Does Apple have a price problem?
With consumers choosing cheaper iPhone models, Apple may face a struggle in getting customers to pay up.
While Apple's (AAPL) iPhone is still the most popular smartphone with U.S. consumers, it appears many customers are opting for less expensive models.
Verizon on Tuesday said that more than half of the iPhones it sold in the fourth quarter were older models, which sell for much less than Apple's iPhone 5. After reporting quarterly results that disappointed investors, Apple shares took a tumble this week.
While supply constraints were one issue, discounts on Apple's iPhone 4 models were also likely a culprit, reported CNN.com.
One Verizon dealer told the Wall Street Journal that his customers leaned toward the iPhone 4 and iPhone 4S, because they didn't see a reason for paying up for the iPhone 5. There was also tougher competition from Android phones, and new phones from Nokia (NOK), the dealer, Dane Scism, said.
Apple may be losing some of its shine with consumers, too. The company slid from a list of U.S.' hottest 10 brands, as ranked by market research firm YouGov BrandIndex, which questions thousands of consumers each day. In 2011, Apple was ranked 10th.
More on moneyNOW
The problem is they don`t split the stock.Millions would buy if they split
the stock 6 to 1.
Copyright © 2014 Microsoft. All rights reserved.
Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.
[BRIEFING.COM] The stock market ended the holiday-shortened week on a mixed note as the Dow Jones Industrial Average shed 0.1%, while the S&P 500 added 0.1% with seven sectors posting gains.
Equity indices faced an uphill climb from the opening bell after disappointing quarterly results from Google (GOOG 536.10, -20.44) and IBM (IBM 190.04, -6.36) weighed on the early sentiment. Google reported earnings $0.15 below the Capital IQ consensus estimate on revenue of $15.42 ... More
More Market News
Serious issues like drought and the deterioration of the developed world spell opportunity for this industry leader.
MUST-SEE ON MSN
- Video: Easy DIY smoked meats at home
A charcuterie master shares his process for cold-smoking meat at home.
- Jetpacks about to go mainstream
- Weird things covered by home insurance
- Bing: 70 percent of adults report 'digital eye strain'