The fishy truth about seafood labeling

With a new report finding most seafood is mislabeled, is it time for the government to prevent 'Ex-Lax fish' from being sold as tuna?

By Aimee Picchi Feb 25, 2013 8:20AM

Tuna sushi (Amy Ho/Flickr/Getty Images)Before you order tuna sushi, you might want to think about this fact: 44% of all sushi venues, grocery stores and restaurants have mislabeled their seafood in recent years, according to a recent report from Oceana.

In fact, that tuna might just be escolar, a fish that's sometimes called the "Ex-Lax fish" because it causes severe gastrointestinal distress in some people. (And bad news for sushi lovers in New York, Washington, Chicago and Austin, Texas: The study found that every sushi venue it tested in those cities mislabeled fish.)

The worst victims of mislabeling were fish sold as either snapper or tuna, with 87% and 59% of the samples misidentified, the report notes. The study was conducted from 2010 to 2012.

While that might strike some consumers as a mere inconvenience, it's serious for some. That's because 84% of the white tuna samples were actually escolar, which is also sold under the names "butterfish" or "oilfish." 

It's such a controversial fish that Massachusetts is proposing a ban on selling it, and Japan and Italy have already outlawed the critter, according to The Boston Globe.

Given the potential health problems -- not to mention the annoyance of suspecting you've paid a premium for something that's not red snapper -- Oceana is urging the government to step in. 

"By requiring full traceability of all seafood sold in the U.S., our government can protect consumers from seafood fraud, while keeping illegally caught fish out of our market," the ocean conservation group said. It added, "Today, more than 90% of the seafood consumed in the U.S. is imported, and less than 1% is inspected by the government specifically for fraud."

Food fraud isn't a small problem. A 2010 report from the Grocery Manufacturer's Association found that the counterfeiting of global food and consumer products costs the industry as much as $15 billion a year. 

In the meantime, Oceana has some recommendations for consumers: Ask questions, check the price ("if the price is too good to be true, it probably is") and purchase the whole fish, which makes it easier to identify. 

More on moneyNOW

Feb 25, 2013 12:03PM




Feb 27, 2013 12:38PM
This is actually a huge problem, particularly in sushi restaurants more-so than regular restaurants and grocery stores. For example, the Oceana study, if you dig deeply, found that actually a full 94% of tuna was mislabeled. That means pretty much every time you are being served something other than what they tell you they are serving. It's revolting and frankly, how can this not be fraud? That's why I only buy my seafood from reputable places like where I know I'm getting what I expect.
Please help us to maintain a healthy and vibrant community by reporting any illegal or inappropriate behavior. If you believe a message violates theCode of Conductplease use this form to notify the moderators. They will investigate your report and take appropriate action. If necessary, they report all illegal activity to the proper authorities.
100 character limit
Are you sure you want to delete this comment?


Copyright © 2014 Microsoft. All rights reserved.

Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.

Trending NOW

What’s this?


[BRIEFING.COM] The stock market finished an upbeat week on a mixed note. The S&P 500 shed less than a point, ending the week higher by 1.3%, while the Dow Jones Industrial Average (+0.1%) cemented a 1.7% advance for the week. High-beta names underperformed, which weighed on the Nasdaq Composite (-0.3%) and the Russell 2000 (-1.3%).

Equity indices displayed strength in the early going with the S&P 500 tagging the 2,019 level during the opening 30 minutes of the action. However, ... More