How Subway's Jared lost weight and gained $15M
In the only job he's held, the sandwich chain's longtime spokesman has kept the pounds off while enjoying his hefty new wealth.
Subway spokesman Jared Fogle is marking his 15th anniversary of hitting upon his recipe for shedding weight: eating the chain's subs minus the cheese and mayo.
The years have been kind to Fogle, who has not only kept off the weight but has fattened up his bank account. The face of Subway's longest-running advertising campaign now has a net worth of $15 million, New York's Daily News reports.
He also gets a few extra perks from his job as Subway's spokesman, including free food and first-class airline tickets. Not bad for a man who has held only one job in his entire life.
"I was a business major in college. I thought maybe I'd work for an ad agency or a PR firm," Fogle said of his accidental career.
The 35-year-old said his turning point came when he weighed more than 400 pounds. He walked into a Subway restaurant and grabbed a nutrition brochure, coming up with the idea of the diet. The plan was to eat a 6-inch turkey sub for lunch and a full-length veggie sub for dinner, along with a diet soda and baked chips.
"The big thing was no mayo, no oil, no cheese," he said. "I did it for 11 months." The result? He famously lost 245 pounds, and his transformation into a diet spokesman started with a college newspaper article. Soon Subway called.
He doesn't earn money only from Subway, however. Fogle also pulls in $5,000 to $10,000 a pop for personal appearances, USA Today reports.
His relationship with Subway has also benefited the privately held restaurant chain.
Since Fogle first appeared in a national TV commercial, Subway's sales more than tripled to $11.4 billion in 2011, according to Nation's Restaurant News. QSR magazine called him "Subway's savior." Subway now exceeds McDonald's (MCD) in the number of locations in the U.S. and globally.
Fogle declined to disclose the financial details of his sponsorship to the Daily News, but he did say, "I owe a lot to Subway."
Follow Aimee Picchi on Twitter at @aimeepicchi.
I can't do it. But he could do it even though he looks like he's from a chubby gene pool, and now he's worth loads. Good luck to you.
Good for him for losing the weight & landing a good gig...but he's never held a job?!
Subway made gazillions and Jared made millions, why would anyone bash the ingenuity of the Franchise and one of the Best Advertising Campaigns out there.
Smart Move Subway and Equally Smart Move Jared, he's rich, well known, and healthy and Subway is one of the better fast food franchise's out there.
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