KFC aims to lure kids with new Li'l Buckets
The chain is targeting 'thinking moms' with a healthier meal. However, the deal might not be as good as it seems.
KFC is trying to fix a pint-size problem.
KFC is hoping a small version of its family-style bucket, bearing the name Li'l Bucket and covered with a childish font and a drawing of a smiling bucket, will reverse the slump. Inside, kids will find a chicken drumstick, green beans, applesauce and a Capri Sun drink.
But the kid-size bucket might find it tough going in today's fast-food market. That's because while it's marketed as a healthier option than McDonald's (MCD) Happy Meals and other kids' meals, some parents are skeptical of KFC's ingredients and motives.
KFC is calling the Li'l Bucket the "thinking mom's kids' meal," according to Nation's Restaurant News. (Just asking: Will unthinking dads still order a family-size bucket of crispy tenders for their kids?)
The basic offering includes 210 calories, 4 grams of fat and 565 milligrams of sodium, and costs $3.99.
Based on that, Li'l Bucket would be one of the few children's fast-food meals that meet the criteria for a healthy meal. The Center for Science in the Public Interest on Thursday issued a scathing report about fast-food kids' meals, finding that 97% of them flunk the group's basic nutrition criteria.
While the report didn't mention KFC, it came down hard on Denny's (DENN), Applebee's and Chili's for offering among the unhealthiest kids' meals in America.
But the Li'l Bucket offers those 210 calories only when children order the basic meal. Kids can opt to skip the green beans in favor of calorie-laden mashed potatoes with gravy, for instance.
If kids pick the mashed potatoes, a chicken sandwich and milk, the meal's calorie count will jump to 446 calories, according to nutritional information posted by KFC.
"A thinking mom will know how easy it is to get ahold of the ingredients list for this kids meal. A thinking mom will read that ingredients list. A thinking mom will know that mashed potatoes and gravy will have more calories than green beans," one blogger at Mother Nature Network wrote.
And even the green beans aren't as healthy as they seem: They include MSG, according to The Journal.
Aimee Picchi owns shares of Yum, but hasn't traded them in at least 12 months. Follow her on Twitter at @aimeepicchi.
If parents would just give their brats a good kick in the a** and get them outside running, jumping playing there would be a lot less fat kids in the country. Unplug the TV, take an axe to the Xbox, burn the video games, yank their cell phones. DO SOMETHING! Why is it we all have to be lectured by Michelle Obama for YOUR fat kids.
Oh, one more thing, every month come the first or whatever day it falls on I've happened to be in my local supermarket shopping with mostly welfare and food stamp recipients. It's really easy to tell because they all have 3 or 4 buggy's full to the point of overflowing with junk food, frozen food (lots of pizza), cases of soda both regular and diet and canned food. If one were to go through the buggy you would be hard pressed to find a meal that could be home cooked much let alone fresh. Fresh fruit and veggie's? No where to be found. And people wonder why we have the federal government telling us what to eat. What do you expect. You live off the government and you have to abide by their rules. When BHO's health care kicks in we're all going to be under the microscope of the government bureaucracy. But hey, you idiots voted for him. FREE STUFF, FREE STUFF, FREE STUFF YAAAAAAAAAAAA!
Sounds like your twelve year old has a food allergy, because nobody else is swelling up for your twelve years old sake check it out
The way they spell Li'l looks like some camel-banger scribbling.
Look out, the Li'l Is'lams will be on this like... a mu-slum on a camels butt.
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