American Airlines gets a new look
The company unveils a major design and branding overhaul. The old 'AA' logo on the tails of planes will give way to patriotic stripes.
It's the first overhaul of American's design in four decades. The new logo will eventually appear on American's website, its employee uniforms and on airport signage as well as on its fleet.
The new logo received a surprising number of reactions on Twitter and other sites. While some pricey consultants likely got paid big bucks to come up with the look, not everyone was impressed.
"A new font, and a tail that looks like a crosswalk. Way to invigorate a dying brand, folks," writes D Magazine.
American was forced to figure out a new look because it's getting new jets made of composite materials that can't be polished like the company's current aluminum fuselages, USA Today reports. The airline chose silver mica paint to recreate that polished metal look.
The logo had some fans. "New American Airlines looks good," wrote someone on Twitter. "Will miss the old typography though. Tail of the plane. . . Wow."
The tail received mixed reviews online and was a particular focus of many observers. "Logo looks great, tail looks like the Harlem Globe-Trotters uniform," wrote one airplane enthusiast on Twitter. "LOVE the new silver of the airplanes," someone else wrote. "Also, the tail section is very patriotic. Great job @AmericanAir!"
American is expected to come out of bankruptcy protection this year, and many expect it to merge with US Airways. American CEO Tom Horton said that the two carriers were in "discussions," writes Christopher Elliott, co-founder of the Consumer Travel Alliance.
More on Money Now
- Man secretly outsources own job
- More coeds seek 'sugar daddies' for tuition help
- US may become largest oil producer in 2013
Now if they can only get a new look on the faces of their flight attendants instead.
Also I think the new tail fin is ugly.
Usair did the same thing changed paint then went right back after they went Us airways.
Funny how come out of bankruptcy you always have all this money !!!
Copyright © 2013 Microsoft. All rights reserved.
Quotes are real-time for NASDAQ, NYSE and AMEX. See delay times for other exchanges.
Fundamental company data and historical chart data provided by Thomson Reuters (click for restrictions). Real-time quotes provided by BATS Exchange. Real-time index quotes and delayed quotes supplied by Interactive Data Real-Time Services. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by SIX Financial Information.
While incompetent bosses like Michael Scott and Andy Bernard typically can’t survive in the workplace, office romances are a very real part of corporate culture.
- Southwest Airlines turns less legroom into $773M
- 'American Idol' gets sorry ratings for season finale
- Powerball's wacky sense of humor
- Millions of Facebook's users are actually pets
- Can crowd funding rescue the LA Times?
- Domino's debuts a DVD that smells like pizza
- Average US retirement age climbs to 61
- McDonald's aims to slim down its 145-item menu
- Bathroom reading goes digital with iPad TP stand
[BRIEFING.COM] The S&P 500 ended this week with a bang, roaring to a new all-time high on the back of stronger-than-expected economic data, influential leadership, and an ongoing appreciation for the Fed's monetary policy support.
The bullish bias was evident in premarket action as the S&P futures pointed to a higher start without the benefit of any definitive news catalyst. Stocks indeed benefited from a blast of buying interest at the opening bell on this ... More
More Market News
All hail the bull market, which ended the week with a big rally. But it also is starting to look a little like 1987, which suffered an epic blow-out.