Why Americans are buying more TVs
One research group says we're more likely to buy a new television now than at any time since 2002. Constantly updated technology and features are spurring sales.
Even as Americans settle into the idea of parting with clunky cathode-ray tube televisions in favor of something with a crisper, more rectangular picture, new technology may prompt that next TV purchase sooner than they expect.
All Things D recently unveiled some data from Frank N. Magid Associates indicating that American consumers are more likely to buy a new television than they've been since 2002.
It also not only says they're buying more sets, but implies that the time it takes them to replace an old set is decreasing. Quartz asserts that set-top boxes like Apple (AAPL) TV, Roku, Boxee and even game consoles like Sony's (SNE) PlayStation 3 and Microsoft's (MSFT) Xbox 360 should provide quick updates for aging televisions, but that hasn't made viewers hang on to their sets any longer. (Microsoft owns and publishes moneyNOW, an MSN Money site.)
Market research firm NPD DisplaySearch discovered that, in the last year, the average replacement cycle for a television has fallen from 8.4 years to 6.9 years. While much of that turnover still comes from households around the world replacing tube televisions with flatscreens, there's been a recent desire to upsize and upgrade current flatscreens as well.
"We are also observing mature markets, such as the U.S., the UK, and others, replacing their first-generation flat panel TVs," said Riddhi Patel, NPD DisplaySearch research director, in a release. "Overall, LCD TVs in the range of 32-44 inches are the most popular for planned purchases."
While 31% of households worldwide are planning to replace an existing TV, 22% are planning to add a new TV. The reasons why are as clear as the screens at the latest Consumer Electronics Show in Las Vegas. NPD DisplaySearch is estimating that global television sales were down 6% last year from 2011 thanks largely to economic conditions. However, a march away from plasma television technology dropped sales of those TVs by an estimated 24% as buyers drifted toward newer offerings.
The problem is that for each new advance, there's a new television. LCD screens suddenly got "smart" and connected to the Internet without any help from peripheral boxes. Then they displayed three dimensions, but reduced 3D TV from the main event to just another feature. Then LCD screens were supposed to give way to screens using organic light emitting diodes (OLED). Now LCD screens are getting super high-definition with 4,000 horizontal pixels and four times the resolution of 1080p screens (All Things D has a great idiot's guide to these technological advancements here).
So while U.S. buyers may take the bait, the rest of the world seems willing to wait. NPD DisplaySearch projects that global TV sales to go flat in 2013. The world may be in a big hurry to ditch its squared-tube televisions, but it's less inclined to pay for more pixels.
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We even kept paying $70 a month for MetroCast for the first year just in case we decided that we wanted to turn it on again but ended up canceling the whole thing.
At first my wife would bring home a movie every now and then and ask me if I wanted to watch it.
We would sit down and after about ten minutes, she would pick her book back up and I would go putter around on a project. Before I knew it the TV was back off again.
After you get away from the FAKE world for a while you realize how stupid everything is.
It's like smoking. When you quit, you ask yourself why in the hell did you ever start in the first place?
Throw your Hypno Box away people, and get out there and enjoy the real world.
All you are doing is paying some good looking gal or guy millions to fake you out.
Because of that, you have become fat, sick, lazy and dumb down.
Just the way they want you.
Believe me -- this may sound odd but I still have not purchased a single flat screen TV. I am humbly enjoying my old Sony TV and yes, it's just as clear. I have upgraded my bedroom, my living room but the black elephant is still there. For as long as I can view the images and hear the sounds, no flatness of any TV will get me to throw out over $500 bucks away. If i want to use the computer, I move and sit behind the desk! Thanks to hubby; he is not complaining!
I bought a new one because my 9 year old 27 inch set went out...
Best price I found was a 42 inch for $449.00 We enjoy the bigger new set..
I do listen to the radio on the way to work but the second a talking head comes on I lean forward and push the next button. If theres a talking head on that channel I push the next button.
I have 6 buttons to push and then a 7th (off) if I don't hear music.
Yall wanna watch a stupid hypnobox go right ahead. Your brains wouldn't know anything real if is bit you in the A** anyway.
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