Nike takes heat over Tiger Woods ad
The 'winning takes care of everything' spot drew a scolding from online critics still angry about the golfer's infidelity.
After the golfer got his 77th career win at the Arnold Palmer Invitational on Sunday in Bay Hill, Fla., he ranked No. 1 in the world for the first time since October 2010. Nike (NKE) opted to celebrate this by posting an ad featuring Woods on Facebook with the caption "Winning takes care of everything."
Despite the fact that the same phrase has come out of his mouth dozens of times since 2009, the ad caused the Internet to just about melt down. Woods and his ex-wife, Elin Nordegren, may have come to terms with Woods' continued infidelity that led to their divorce in 2010 and his subsequent career tailspin, but apparently the tabloid-reading public isn't quite ready to forgive.
While Woods had a strong showing of Facebook defenders pointing out the ad's golf-course connotations, hundreds of detractors insist his recent good fortune both on the course and off haven't fixed anything. Here's just a sample of the volleys being fired Woods' and Nike's way without so much as a "fore!":
- "Lose this loser. Thought you guys were smarter than this. Next shoe buy: not Nike."
- "Nike there are so many wonderful athletes why do don't you pick one with a little more class and that has some ethics."
- "Wow. . . sports is a diversion/game/entertainment. Being a man and real human being is what's real. Shame on Tiger, Shame on Nike."
While critics may find it hard to believe now that Tiger's back at No. 1, dating Olymic gold-medal skier Lindsey Vonn and paired with golf legend Arnold Palmer in a kung-fu commercial for his latest video game, Woods didn't exactly get off scot-free for cheating.
Accenture (ACN), AT&T (T), watchmaker TAG Heuer, PepsiCo's (PEP) Gatorade, Procter & Gamble's (PG) Gillette and General Motors' (GM) Buick brand all dumped Woods after his philandering went public. Coupled with leg injuries, departing coaches and caddies and a drop to No. 58 in the world rankings, Woods became a borderline pariah.
Nike, meanwhile, took heat for some of its sponsorship decisions after releasing cyclist Lance Armstrong and suspending runner Oscar Pistorius after Armstrong admitted steroid use and Pistorius was charged with murder in the Valentine's Day death of his girlfriend. Woods' resurgence marks a rare high point for both himself and Nike, and Nike's latest ad may have been a very public sigh of relief.
If the reaction's any indication, however, an emotionally invested portion of the public isn't quite ready to let Woods exhale.
I don't have any statistics, but I suspect that we (Americans) have the hightest rate of marital infidelity on the planet. It seems to me more than a little hypocritical to be pointing fingers at our public figures for doing what so many of us do.
The infidelity is a matter between Woods and his wife and, indeed, between all public figures and their spouses. It's not our business. Those of us who feel like sticking our noses into other people's business might, better instead, go watch some "reality" TV or Oprah or network sitcoms or - for those who've reached a higher state of evolution - get a life.
As long as you are rich, popular, or can play a sport you can do whatever, say whatever and act however and everything will be forgiven by the Sheep that are the American people who's lives are so drab and useless until they leach onto these types to live vicariously through them
Eldrick Tont Woods (Tiger), Lindsay Lohan, Charlie Sheen, Miley Cyrus, Amanda Bynes, Grittaney Spears, etc, etc.
What a Horrible Ad ...has nothing to do with Tiger and his personal issues, NIKE really has shown POOR judgement in trying to make the brand like it can make things all better...
Tiger did wrong and paid for it ,leave the man alone and let him live his life ,he does not want u people in it ,go pick on Bill C.
Funny how all these goodie-good shoes (GGS) jump on to Tiger when he has worked hard to get back on top. I do not believe the GGS are practicing the turn the other cheek or forgive those who error and learn from their mistakes.
GGS - get a life and live life. No one is perfect and never will be.
Sounds to me like Tiger was commenting on his "Golf Game", but to those who like to play the 'race card' it makes sence. I am just surprised they didn't blame it on Obama.
Woods is an azzhole that plays Golf well, but he was never a Golfer..Or much of a man..
Still a little boy..
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