Who would want Time Warner's magazine mess?
Getting titles such as Time and Sports Illustrated off its balance sheet might make sense for the media giant. Finding a buyer is another thing altogether.
Though this is the third spin-off Bewkes has done since becoming CEO in 2008, it will be far more difficult to sell to shareholders than the Time Warner Cable (TWC) and AOL (AOL) deals. Time Inc. has been a drag on New York-based Time Warner for years. The business has stuck out on the parent company's balance sheet both for its small size and declining revenue for five of the past seven years.
Last year was typical. Revenue at Time Inc. fell 6.6% to $3.4 billion in 2012, reflecting declines in advertising and subscriptions. Operating income decreased 25% to $420 million.
Bloomberg News cites an analyst note from UBS analyst John Janedis estimating the value of the Time assets at as much as $3.2 billion. However, the key question is: to whom?
Meredith (MDP), the parent of Better Homes & Gardens, was about as close as Time Warner could have found as a logical buyer for the business. Media reports indicated that the Des Moines-based company had no interest in Time's more news-oriented titles. So, Time Warner was planning to retain Time, Sports Illustrated and Fortune titles, but it soon realized that made no sense given that synergies with other businesses such as CNN were minimal. No deal with Meredith is on the table now.
Rupert Murdoch's yet-to-be named publishing business could be a buyer for titles such as People, which generates more $900 million in advertising sales, but it probably wouldn't be interested in taking on the headache of the entire Time Inc. operation. For years, the Australia-born tycoon has subsidized money-losing print businesses such as the New York Post with profitable broadcast operations such as Fox News Channel. That strategy will be tougher to pursue after the split-up of News Corp. (NWS)
Perhaps, the Time titles might attract a private equity buyer. Or in a back-to-the-future twist, how about AOL? As Jeff Bercovici at Forbes reports, CEO Tim Armstrong would, if he could. But, of course, he can't.
No matter, the outlook for this business remains cloudy at best
--Jonathan Berr does not own shares of the listed stocks. Follow him on Twitter @jdberr.
Copyright © 2014 Microsoft. All rights reserved.
Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.
[BRIEFING.COM] The stock market ended the Wednesday session on a mixed note with small caps displaying relative strength. The Nasdaq Composite (+0.5%) and Russell 2000 (+0.4%) registered modest gains, while the Dow Jones Industrial Average (-0.2%) and S&P 500 (+0.01%) underperformed.
Despite the mixed finish, the key indices traded higher across the board at the start of the session after the advance reading of second quarter GDP surpassed estimates (4.0% versus Briefing.com ... More
More Market News
3 stocks will be in the spotlight Thursday as investors try to make sense of the numbers from the sector.
MUST-SEE ON MSN
- Video: Easy DIY smoked meats at home
A charcuterie master shares his process for cold-smoking meat at home.
- Jetpacks about to go mainstream
- Weird things covered by home insurance
- Bing: 70 percent of adults report 'digital eye strain'