McDonald's worries about losing young adults
The chain is no favorite of the so-called millennials. One reason it's coming out with its new McWrap is to keep this group from heading to Subway.
This age group doesn't care much for the fast food chain. In fact, McDonald's doesn't even crack the top 10 of this group's favorite restaurants. That's according to a company memo obtained by Advertising Age magazine.
That's one reason McDonald's is launching a new product called the McWrap. The chicken wrap sandwich comes in three flavors and will be available next week.
Without the McWrap, McDonald's would lose millennial customers to Subway, the memo said. The company is calling the McWrap the "Subway buster."
Millennials are losing interest in hamburger chains, with traffic from this age group falling 16% since 2007, Ad Age reported, citing numbers from The NPD Group.
Why the drop in interest? Studies show that millennials value restaurants that serve organic, local and sustainable food, Ad Age reports. They want grass-fed beef and hormone-free products. McDonald's doesn't really come to mind with priorities like these. Subway doesn't either, but at least Subway offers the customization that millennials also crave.
You put enough fat, salt and sugar on anything and it will taste good. This makes me think young people are getting smart about food. Good for them.
We don't like McDonalds because there are plenty of burger places that make fresh food fast for the same prices. 5 Guys and Freddy's know how to do burgers right.
McDonald's needs to rethink the way they do fast food or they're going to go extinct. Everyone can make burgers quickly if they have a good system, unlike in the 70's, 80's, and 90's. It's all about taste and freshness nowadays.
The same thing was happening to Domino's pizza until they woke up about 2 years ago and went back to quality instead of speed being the top priority.
I am a millenial and the reasons I stopped eating at McDonalds's and other fast food restaurants like it are these:
1.) I used to work there in high school. I know first-hand how both employees and customers are treated.
2.) Quality of food. If I'm starving I'll eat at a fast food restaurant, but if there is a grocery store nearby, I'll buy a sandwich from the deli counter instead.
3.) Quality of service. I've been to some fast food locations that treat their customers & employees better than others, but it's by a slight margin.
4.) I've strived to not be stupid. A McWrap is not getting me into a McDonald's anytime soon. It screams empty marketing ploy, not serious company overhaul. McDonald's will have to show me that they have addressed the first 3 issues in earnest.
---franchises that DON'T accept the coupons that come in the mail
---the prices keep rising as the quality of the product decreases
---being charged extra for a packet of ketchup
---fries that are either dripping with grease, cold, or stale
---staff who don't speak English
...and move on to:
---there are places I can get a better burger for less money (there's a place some 400 feet from where I live that sells 1/2 lb. burgers with blue cheese and a whole Portobello mushroom for $5.95)
I have a feeling that it is almost second nature for Millennials to use the internet to get informed about a great many things. Gone are the days when most of us didn't know how bad fast food was for us because nobody told us and there wasn't a way to find out either. We were hopelessly naive and easily taken advantage of.
McDonald's should give up. People now know what manufacturers are doing to these animals and actually care about what they are putting in their bodies. Just because chicken is considered a healthy choice doesn't mean it always is. The way they genetically enhance animals makes it worse for you long term than a bowl of ice-cream.
I would eat a greasy hamburger made from free ranged cow, that HASN'T been injected with antibiotics because it lives in filth and then slaughtered and sprayed with ammonia before I would eat a so called "healthy" chicken wrap from McDonald's. It's not about the calories or the sugar or fats that we are worried about going in our bodies but the chemical, pesticides, etc that are being hidden in our foods. That goes for all chains not just McDonalds.
Well I am in my 50's and will not eat McDonald's or any other fast food for that matter and have not for years. I am thinking a lot of baby boomers are not eating it too.
throw in the mcTowel.
If McDonalds is putting the same chicken and beef in the McWrap as they are in everything else then I don't see how this will solve anything for them. Let me guess, the three "flavors" will be ranch, honey mustard, and barbecue. The lesson they should be learning from all of this is that our generation wants quality, not quantity.
And here I thought it was because the service was slow, they almost always screw up your order and the food is cold more often than not. I also don't care to spend $30+ to eat there with the family when I could spend very little more to eat at a resturant or less to eat a home.
And make sure the meat-based items are from higher quality, humanely raised beef and chicken.
This generation doesn't want factory food. They're aware of what it's doing to people and the planet.
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